Thanks for a Great Conference!
Thank you to everyone who attended and participated in the iRise Visualize 2012 conference. It was an amazing event, packed with incredible content and great networking opportunities. The amount of enthusiasm and excitement was overwhelming. A special thanks to the sponsors and presenters who helped make it all possible.
Visit our agenda page to download presentations and view videos that are now approved for sharing!
Below you'll find video content from the event, including the keynote speakers from the two-day main event.
Visualize 2012 Video Review
SAP and iRise Collaborate to Leverage Technology for Customer Business Transformation
Stephen Spears, SVP, ADI and ALM Software, SAPStephen Spears of SAP discusses how technology trends are defining the industry, and how SAP and iRise can help you bring continuous innovation to your company. He shares stories about SAP's close collaboration with iRise to help every customer become a best-run business.
Innovating at Formula One Speed
Graeme Hackland, IT/IS Director, Lotus F1 TeamGraeme Hackland shares the history of the Lotus F1 Team and the FIA Formula 1 World Championship as well as the Team's IS Strategy. Hold onto your hats as Graeme deep dives into some of the issues the Team and the IS development group face and how they accelerated innovation with the speed and agility needed to win races.
Toy Inventing in the 21st Century: Prototypes and Plastic vs the Attention Economy
Bill McIntyre, President, AtomocomAtomocom founder Bill McIntyre discusses what it’s like to be an independent toy inventor in 2012, describing the inventing process from toy concept and design to prototypes, pitch meetings, and the fascinating change of the modern toy market and the latest (at times somewhat crazy) industry efforts to merge interactive technology with old-school toy brands.
Tapping the tremendous potential of talent in unexpected places
Chad Hahn, CEO & Co-Founder, Square One SolutionsOne in every 88 children is born with autism. People on the ASD spectrum possess incredible abilities that are well suited for Information Technology. Chad Hahn will discuss how iRise has helped Square One and StemForce Technology to develop a program that uses visualization to train software development and testing to people on the ASD spectrum. A very inspiring story.
The Consumerization of IT
Executive Panel: Toby Redshaw, Kevington Advisors and Former CIO, American Express; Dan Priest, Former CIO & VP, Toyota Financial Services; Bryan MacDonald, Partner, Wilton & BainModerator: Emmet B. Keeffe III, CEO and Co-Founder, iRise
Business stakeholders now expect IT to provide solutions with the ease and elegance of iPhone-iPad applications and Google/Facebook. This shift in demand is what many term "The Consumerization of IT" and it has profound implications on which companies will be able to emerge on top in today's volatile economy.
iRise: Getting Start-Ups… Started
Eli Bozeman and Joshua Wexler, iRiseNot only for the Enterprise, iRise has been involved in helping innovative thinkers get their idea’s built through our Entrepreneurship program that gives free iRise licenses to unfunded start-up’s and nonprofit organizations. During this session, learn more about our new Innovation Framework and how iRise has been used to communicate and simulate a new web or mobile apps in less than one day starting from nothing more than an idea.
iRise Visualize 2012 Speed Demo - Good Methods Global and ProAct Health Solutions
Rafael Goldberg, COO, Good Methods Global and Keith Huzyak, CEO, ProAct Health SolutionsRafael Goldberg, COO, Good Methods Global and Keith Huzyak, CEO, ProAct Health Solutions (healthcare start-up whose founders have raised over $200M in venture funding) will share how they are using visualization as part of their investor road shows.
iRise Visualize 2012 Speed Demo - id8
Michael Terrett, Partner & Co-Founder, id8Michael Terrett, Partner & Co-Founder, id8 will present their "Sketch, Prototoype, Build" methodology for building better digital products, quicker, and more safely. This process is powered by iRise, and id8 will show how they build iBlocs to enable high-fidelity mobile prototyping, and use CodeGen to convert their prototypes into working code and jump-start development.
Speed Demo - SAP and iRise
Michael Fraim & Devin Cohle of SAP, Chris Lund of iRiseChris Lund of iRise along with Michael Fraim and Devin Cohle of SAP demo three "real" simulations that are being used by iRise/SAP customers for application development. They discuss the incredible impact visualizations have made.
Our Sponsors

iRise welcomes SAP, a global world leader in enterprise applications, as our Strategic Sponsor for Visualize 2012. Attendees will have many opportunities to hear from SAP as well as receive face time from SAP and SAP/iRise customers. To learn more about SAP, visit www.sap.com.








