Mobile applications are getting smarter, faster and more robust. New devices like the Apple iPhone are opening up tremendous possibilities for mobile eCommerce applications that will look, feel and act like their more traditional browser-based counterparts. But getting the customer experience right is now more important than ever. A poor experience could mean some businesses are left behind in this new mobile eCommerce revolution. How can you quickly and cost effectively test different designs without having to build the actual code? Most companies will resort to static screen shot mock-ups or wire-frames to try to mimic the customer experience.

The sad truth is that static prototypes don't work. Wireframes are expensive to build and screen shots don't allow consumers to fully experience applications, so feedback is not very useful. Little feedback or worse yet, no feedback at all, put these projects at tremendous risk. Consumers will give your new eCommerce channel a try - once. If the experience is a poor one, they aren't likely to come back. Businesses will scramble to regain lost market share at a time when they should be focused on building more capabilities into their mobile eCommerce offerings.

iRise for iPhones gives business analysts, user experience (UX) professionals and project managers a way to quickly prototype the look, feel and behavior of iPhone applications by making available pre-defined visualization widgets and templates that can be quickly assembled into a high definition mobile applications. Visualizing software before you build is now a proven strategy for speeding time to delivery, cutting project costs and dramatically improving customer experience for business-critical applications of all kinds.

Here's what you get with the iRise for iPhones iDoc:

• iPhone iDoc template with guides;
• Menu icons w/ buttons;
• Custom button template;
• Slider and button action behaviors;
• Multi-touch actions;

Starting with this library of pre-configured content and by leveraging the power of iRise Studio, anyone wanting to build an iPhone application can bring together a working preview of proposed solutions in a fraction of the time it would take to generate paper specification documents or build coded prototypes.