Mobile applications are getting smarter, faster and more robust. New devices like the Apple iPhone are opening up tremendous possibilities for mobile eCommerce applications that will look, feel and act like their more traditional browser-based counterparts. But getting the customer experience right is now more important than ever. A poor experience could mean some businesses are left behind in this new mobile eCommerce revolution. How can you quickly and cost effectively test different designs without having to build the actual code? Most companies will resort to static screen shot mock-ups or wire-frames to try to mimic the customer experience.

The sad truth is that static prototypes don’t work. Wireframes are expensive to build and screen shots don’t allow consumers to fully experience applications, so feedback is not very useful. Little feedback or worse yet, no feedback at all, put these projects at tremendous risk. Consumers will give your new eCommerce channel a try – once. If the experience is a poor one, they aren’t likely to come back. Businesses will scramble to regain lost market share at a time when they should be focused on building more capabilities into their mobile eCommerce offerings.

iRise can be used to quickly visualize mobile applications and test those designs directly with consumers; before any coding. iRise visualizations for an Apple iPhone or other PDA device look, act and behave just like the real thing, delivering critical feedback to designers who are charged with creating a great customer experience. iRise visualizations are a snap to assemble, making rapid iteration of designs the best way to not only shorten time to market, but ensure that the final product is easy to use for the consumer.