Business people have trouble understanding traditional paper-based specifications used to define new application initiatives. Usability considerations are often left to the end of the process because there is no high fidelity prototype to test directly with consumers.

Hard to understand paper specifications lead to confusion about what to build. Getting consensus on business needs takes much longer than expected, delaying the project. Rework and change orders later in the process not only delay the project further, but add to cost overruns. And adoption is put at risk, since customer experience is not tested until after the application is already built.

Use iRise to visualize the complete application early in the process. A rapid, iterative definition cycle with business and technical stakeholders leads to faster agreement on what to build. The same visualization can be used to quickly test new interfaces directly with customers, moving the usability function to the front of the process. Rework and change orders are eliminated because everyone has fully experienced the application before it’s built.