Improving the User Experience Process at Ameriprise
Molly Wanstall of Ameriprise Financial tells the amazing story of how they’ve adopted iRise at an enterprise level in just one short year. Now her team’s biggest problem is how to meet the demand for iRise resources. As Vice President, Technology – Advisor Platform Strategy & Experience, Molly has a unique view of the importance of usability, but she also talks about the many benefits beyond usability that has helped transform product development at Ameriprise. This is an amazing story of true business transformation.
(19:00)
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