It's no secret that business analysts often get frustrated with the process of getting business and IT on the same page when eliciting and documenting requirements for software projects. Let's face it, text specifications, static screen shots and use case diagrams are often the root cause for confusion, not understanding. The result for many projects is delay, overtime and cost overruns. But getting everyone on the same page doesn’t have to be so difficult. Visualization is a new technique that is catching on fast. By giving everyone the ability to quickly experience applications before they’re built, the business analyst becomes empowered to accelerate agreement and get projects done on time, on budget and with all the features needed by the business.