iRise Video Center - iRise at Software 2008

iRise at Software 2008 (8:35)

iRise's CEO and Co-Founder Emmet B. Keeffe III discusses the emerging role of visualization in the software development process. "Visualization will soon be the standard for communication between business people and development teams," said Keeffe. "In the same way you wouldn't design and develop a new car or plane without visualizing it first, companies are moving away from static text specifications to build software."

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