Press Release

Group O Speeds Software Design by Up To 50% with iRise

Reward processing application visualizations dramatically improve client engagement, understanding

EL SEGUNDO, CA - July 27, 2010 – iRise®, the global leader in enterprise visualization solutions, announced today that Group O, a leading provider of marketing, packaging and supply chain solutions is now using iRise to accelerate the design and delivery of customized consumer facing rebate and reward processing websites. iRise visualizations are assembled by Group O to drive client engagement on customizations needed to the core Group O platform. Group O credits visualization with accelerating the design of the resulting websites by 30%-50%.

"Assembling an iRise visualization requires significantly less time than creating screen mock-ups with our old tools," stated Monica Smith, business analyst at Group O. "We can use visualization to rapidly iterate directly in front of our clients, which speeds up the process even more. With iRise, we have dramatically improved engagement and communication which ensures high client satisfaction when we deliver exactly what they envisioned."

Group O reward processing systems manage a complex environment where consumers can redeem offers, track shipping progress and refer a friend to receive similar rewards. Each customized Group O website is built on a common platform but often requires customizations to meet specific client needs. In the past, business analysts at Group O were forced to use text requirements and screen shot drawings to describe these customizations with their clients, which often led to miscommunication and project delays.

With iRise, business analysts now assemble working, high fidelity visualizations of proposed systems in just a few hours and share these visualizations with their clients in working sessions where changes are easily made. The visualizations look, act and feel exactly as the proposed system, giving a fully immersive experience to the client team.

"Visualizations capture client attention much better than something static," continued Ms. Smith. "Giving them the power to see and interact with the proposed system early in the process enables us to quickly converge on the right business requirements."

Group O analysts work together and capture feedback using the iRise Definition Center, a central repository that keeps the entire team on the same page. Commonly used visualization assets become templates stored and shared through the Definition Center, further speeding up the building of new visualizations and establishing a set of best practices that can be leveraged across multiple clients.

"iRise is now our single source of truth for the whole team," continued Ms. Smith. "Since we're all working in the same place there is no confusion; it's a real time saver. Even when I'm not presenting directly to a client, I can work in the background to make changes to the visualization, which helps speed up the whole process."

"Visualization is the key to speeding up application definition and delivery," said Mitch Bishop, CMO for iRise. "Group O has joined hundreds of other companies that are leveraging visualization to accelerate the delivery of new applications and dramatically transform their businesses in the process."

Enterprise Visualization - Accelerate Business Transformation

Enterprise visualization software from iRise gives business and IT leaders a powerful way to visualize and experience business transformation. Forward thinking organizations use iRise to visualize the future of their business systems at light speed, accelerating time to revenue with lower cost and improved quality.

iRise is the only enterprise grade, real-time collaborative software definition platform available today. With iRise, key stakeholders can "test drive" and experience mission-critical business systems early in the definition process to eliminate confusion and ensure that the right system gets built - the first time. Best of all, visualizations are assembled in hours, without any coding - speeding up the definition process by ten times over previous methods. With thousands of projects completed successfully, leveraging enterprise visualization has proven to be indispensable for businesses in highly competitive markets:

• Get to market twice as fast;
• Eliminate 30% of project cost;
• Ensure the success of global sourcing strategies; and,
• Dramatically improve quality and customer experience.

About iRise
iRise is the world's leading provider of enterprise visualization software for business applications. Visualization has become a critical competitive advantage for businesses to more effectively communicate their needs to technology teams and give everyone involved the ability to interact with and fully experience applications before they are built. Companies of all sizes like General Motors, UPS, FedEx, Haworth, Manpower, M.D. Anderson Cancer Center, and hundreds of others use iRise to "test drive" their applications before building, which accelerates time to market, improves customer experience, and drives cost down. At iRise, we believe that by 2020, all business software will be visualized before being built, the same way that every car, airplane, and building is visualized today. Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley Venture Partners, and Deutsche Bank, and has sales offices across North America and in London.

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iRise is a registered trademark of iRise. All other companies and products mentioned are trademarks and property of their respective owners.