Press Release

iRise Wins Software 2008 Innovation Showcase Award

iRise recognized for its superior advancements in business innovation at leading software conference

EL SEGUNDO, Calif. – Apr. 3, 2008 – iRise®, the world's leading visualization solutions company, today announced that it has been chosen by Sand Hill Group to present at Software 2008, as part of the prestigious Innovation Showcase. At this showcase, the twenty presenting companies are selected from hundreds of applicants for being leaders in their space with innovative solutions to important business problems. iRise helps companies create high definition, interactive visualizations of business applications before coding, reducing time to market by up to 50% and virtually eliminating costly development rework.

"iRise was an obvious choice for this year’s Innovation Showcase,” said M.R. Rangaswami, Sand Hill Group co-founder and Software 2008 executive conference director. “The iRise visualization solution is a perfect example of a simple, elegant solution to an incredibly big problem that has plagued software projects for many years."

This year, the Software 2008 conference will take place at the Mandalay Bay Hotel and Resort in Las Vegas Nevada, April 29th – 30th and is co-located with Interop.  In its fith year, Software 2008 is expected to attract more than 2,000 software CEOs, VPs, CIOs, venture capitalists, private equity partners, investment bankers, press and analysts, and industry professionals.

iRise's CEO and Co-Founder Emmet B. Keeffe III will be a presenter at the Innovation Showcase Theater. Emmet will be discussing the emerging role of visualization in the software development process. "Visualization will soon be the standard for communication between business people and development teams," said Mr. Keeffe.  "In the same way you wouldn’t design and develop a new car or plane without visualizing it first, companies are moving away from static text specifications to build software."

About Sand Hill Group
Sand Hill Group serves the $600+ billion software, services and solutions market by providing investment and management advice to emerging enterprise technology leaders. Sand Hill also owns Sandhill.com - the premier destination site and resource center for CEOs, VPs, Entrepreneurs, VCs and for members of the software industry ecosystem. Its weekly electronic newsletter is read by thousands of executives. Sand Hill produces the 'Enterprise' and 'Software' conferences for CEOs and executives in the industry and creates high-impact research reports for its constituents.

About iRise
iRise is the world’s leading provider of visualization software for business applications. Visualization is quickly becoming a critical competitive advantage for businesses to more effectively communicate their needs to technology teams and give everyone involved the ability to fully experience applications before they are built. Companies of all sizes like UPS, Wachovia, M.D. Anderson Cancer Center, Manpower, CompuCredit, Capgemini and many others use iRise to “test drive” applications before building, which accelerates time to revenue, improves customer experience and down costs. At iRise, our vision is that by 2020, all business software will be visualized before being built, the same way that every car, airplane and building is visualized today. Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley Venture Partners and Deutsche Bank and has sales offices across North America.

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iRise is a registered trademark of iRise. All other companies and products mentioned are trademarks and property of their respective owners.

Contact:
Jessie Curtner
iRise
(415) 772-0828
jcurtner@irise.com