Press Release

iRise Sponsors KV Racing Technology's Oriol Servia at Indianapolis 500

Executive roundtable focusing on 'Accelerating Your Business' brings together industry leaders on same weekend as world’s largest single-day sporting event

El Segundo, Calif. – May 21, 2008 – iRise®, the world’s leading visualization solutions company, today announced it will be an associate sponsor of  the KV Racing Technology #5 Honda/Dallara/Firestone entry driven by Oriol Servia in the 92nd  running of the Indianapolis 500 on May 25th.  The Indianapolis 500 is the largest single-day sporting event in the world, with annual attendance of 500,000 spectators.  The race will also be viewed live in an estimated 344 million homes in more than 200 countries around the world.

iRise is also holding another in a series of executive roundtable events on Sat., May 24th, the day before the Indianapolis 500, that will bring together 50 industry leaders to discuss pressing topics facing IT organizations and businesses in today’s rapidly evolving business climate. 

Featured speakers include:

• Denis O’Leary, former CIO of JPMorganChase
• Harvey Koeppel, Executive Director of the Center for CIO Leadership, founded by IBM
• Steven Sheinheit, former CIO of MetLife
• Hunter Murtaugh, Creative Director, Strategic Marketing, EMI Music Publishing

"The iRise executive roundtable series consistently delivers something unique to CIOs and other business executives that they simply cannot get at traditional conferences," said Emmet B. Keeffe III, chief executive officer and co-founder of iRise. "We've held 18 of these events already and attendees consistently tell us the content is world-class, the networking opportunities are unmatched and the full immersion backstage pass into the high performance world of auto racing delivers a once in a lifetime experience."

iRise offers a simple and effective solution to the billions of dollars wasted every year in failed business application projects - a collaborative software platform that enables businesses to quickly visualize and "test market" applications before a single line of code is written.   Using iRise, business people can understand for themselves what they need, and then communicate that knowledge to others using visual models that replicate the exact look, feel and behavior of the final product, taking the guesswork out of application definition.  Just as computer-aided design (CAD) tools transformed the automotive, aerospace and semiconductor industries, iRise is now transforming the global business application market.

With thousands of projects completed successfully, the value of visualization has proven to be enormous for businesses in highly competitive markets:

• Get to market twice as fast;
• Eliminate 30% of project costs;
• Ensure success of global sourcing strategies; and,
• Improve customer experience.

More information on iRise and the executive roundtable program can be found here: http://www.irise.com/communities/racing_overview.php

The 92nd Indianapolis 500 is set for May 25 and will be broadcast live on ABC starting with the pre-race activities at 12:00 p.m. EDT and the race at 1:00 p.m. EDT.

About iRise
iRise is the world’s leading provider of visualization software for business applications.    Visualization is quickly becoming a critical competitive advantage for businesses to more effectively communicate their needs to technology teams and give everyone involved the ability to fully experience applications before they are built.   Companies of all sizes like the Social Security Administration, UPS, Wachovia, M.D. Anderson Cancer Center, Manpower, CompuCredit, Capgemini and many others use iRise to “test drive” their applications before building, which accelerates time to revenue, improves customer experience and drives costs down.  At iRise, our vision is that by 2020, all business software will be visualized before being built, the same way that every car, airplane and building is visualized today.  Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley Venture Partners and Deutsche Bank and has sales offices across North America.

iRise is a registered trademark of iRise.  All other companies and products mentioned are trademarks and property of their respective owners.