Press Release

iRise Launches eRetail Software Visualization Solution

Free pre-configured simulation templates speed time to market, improve conversion rates

El Segundo, Calif. – October 1, 2008 – iRise®, the world’s leading visualization solutions company, today announced the immediate availability of pre-configured business software visualization templates aimed at ecommerce retailers designing and delivering innovative new online shopping solutions.   By jump-starting the visualization, testing and approval of these solutions with consumers, business owners, and technology partners before coding, retail companies can get to market in a fraction of the time, with less cost and risk.  Retail companies can also dramatically improve conversion rates, ticket sizes and overall customer experience by rapidly iterating proposed designs directly with consumers before final specifications are set.

The preconfigured eRetail simulation templates are available at no charge (in the form of an iRise iDoc) by clicking here: http://www.irise.com/resources/idoc_library.php.  

The iRise eRetail solution contains the following pre-configured simulated functions:

• 360 Degree Product View
• Accordion Control
• Keyword Search
• Guided Navigation
• Customer Reviews
• Alternative Product Views (List/Grid/Enlarged)
• Rotating Ad Banners
• Shopping Cart
• One-page Checkout
• Customer Login and Registration
• Personalized Greeting
• Wish List

Using the iRise eRetail templates as a starting point, product managers and user experience professionals can quickly customize the design and interaction of these features to match the unique requirements of the company.  iRise Professional Services can also provide templates customized to meet a company’s specific needs, upon request.  “Real-life” data such as images, product names, pricing and customer information, can easily be imported into the simulation, bringing the visualization to life and giving stakeholders the ability to fully experience the proposed system early in the process. The simulations can be reviewed directly with business owners, ensuring that the visualization converges quickly to the right business needs. 

Simulations can also be used to conduct in-person or remote focus group and user testing to validate that proposed product enhancements will meet customer needs and improve customer experience prior to finalizing the design and requirements for development.  Downstream organizations like development, QA, sales and marketing can use the high fidelity visualization to get started on their work early, ensuring rapid delivery of an eRetail solution that is sure to be a success.

“Retailers now have a very interesting way of accelerating online innovation by simulating first,” stated Mitch Bishop, chief marketing officer of iRise.  “For years iRise has provided the ultimate solutions for visualizing software before you code.  Now we’re building on that leadership by delivering content to vertical markets that will revolutionize the way that companies design, test and deliver successful business solutions.”

Software Visualization
iRise offers a powerful way for businesses to quickly visualize and “test market” applications before a single line of code is written.   For the first time, business software definition professionals can validate what they need, and then communicate their ideas to others using visualizations that replicate the exact look, feel and behavior of the proposed solution, taking the guesswork out of application definition.  Just as computer-aided design (CAD) tools transformed the automotive, aerospace and semiconductor industries iRise is now transforming the global business application market.  

With thousands of projects completed successfully, the value of visualization has proven to be enormous for businesses in highly competitive markets:

• Investigate innovative ideas and get to market twice as fast;
• Eliminate 30% of project costs;
• Ensure success of global sourcing strategies; and,
• Improve customer experience.

iRise can be used to visualize any software that has a user interface: new Web applications, portals, enhancements to existing systems, customizations to packaged implementations and even mobile applications.

About iRise
iRise is the world’s leading provider of visualization software for business applications.    Visualization is quickly becoming a critical competitive advantage for businesses to more effectively communicate their needs to technology teams and give everyone involved the ability to fully experience applications before they are built.  Companies of all sizes like UPS, Wachovia, Manpower, CompuCredit, and many others use iRise to “test drive” their applications before building, which accelerates time to revenue, improves customer experience, and drives costs down.  At iRise, our vision is that by 2020, all business software will be visualized before being built, the same way that every car, airplane, and building is visualized today.  Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley Venture Partners, and Deutsche Bank, and has sales offices across North America.

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iRise is a registered trademark of iRise. All other companies and products mentioned are trademarks and property of their respective owners.