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7 Out of 10 Top-Rated Banking Sites Use iRise Visualization
Customer experience rankings in independent report rate top banking sites
El Segundo, Calif. – January 20, 2009 – iRise®, the world’s leading visualization solutions company, today announced that 7 out of 10 of the top-rated banking sites, as measured by an independent research firm for overall customer experience, use iRise visualization solutions to improve usability, cut cost and deliver innovation faster. In fact, all five of the top-rated firms are iRise customers. In a recent report entitled; “The Customer Experience of Bank Websites” published by Change Sciences, the following companies were ranked 1 through 10 for overall customer experience:
- Bank of America
- Citibank
- BB&T
- Washington Mutual
- Capital One
- Fifth Third Bank
- Wells Fargo
- Citizens Bank
- Wachovia
- National City Bank
The report examined what people experienced as they attempted to locate information and ultimately apply for a deposit account on leading bank websites.
iRise can be used as a powerful way to improve customer experience by giving usability teams a way to quickly and cost effectively iterate proposed Website designs directly with bank customers; all before any code is written. Moving to a user-centric design approach can pay big dividends for banks and other companies that want to cut contact center cost and improve overall customer experience. For example, in 2006 Wachovia (number 9 on the list) was able to cut contact center cost by 58% by utilizing iRise visualizations to redesign critical eCommerce applications and test those designs directly with customers.
“Improving customer experience is a critical strategic lever to increase loyalty and reduce churn for financial institutions,” said Emmet B. Keeffe III, CEO and co-founder of iRise. “These top-performing firms have also chosen iRise as a way to help improve customer service and user experience.”
Software Visualization
iRise visualization software gives companies a powerful way to “test drive” and fully experience business applications before they’re built. Whether you’re building custom applications or extending packaged solutions, getting the requirements right the first time is an imperative in today’s economy. Visualization is now an essential strategy to cut software project cost, accelerate application delivery and leverage outsourcing partnerships without the usual confusion and risk. Just as computer-aided design (CAD) tools transformed the automotive, aerospace and semiconductor industries, iRise is now transforming the global business application market.
With thousands of projects completed successfully, the value of visualization has proven to be enormous for businesses in highly competitive markets:
- Get to market twice as fast;
- Eliminate 30% of project cost;
- Ensure success of global sourcing strategies; and,
- Dramatically shorten application consolidation projects.
About iRise
iRise is the world’s leading provider of visualization software for business applications. Visualization is quickly becoming a critical competitive advantage for businesses to more effectively communicate their needs to technology teams and give everyone involved the ability to fully experience applications before they are built. Companies of all sizes like General Motors, UPS, Wachovia, Manpower, M.D. Anderson Cancer Center, and many others use iRise to “test drive” their applications before building, which accelerates time to revenue, improves customer experience, and drives costs down. At iRise, our vision is that by 2020, all business software will be visualized before being built, the same way that every car, airplane, and building is visualized today. Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley Venture Partners, and Deutsche Bank, and has sales offices across North America.
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iRise is a registered trademark of iRise. All other companies and products mentioned are trademarks and property of their respective owners.
