Press Release

BP Adopts iRise Visualization Platform for Application Development

Visualization key to BP's application consolidation & global sourcing initiatives

El Segundo, Calif. - April 8, 2009 - iRise®, the world's leading visualization solutions company, today announced that BP (NYSE: BP), one of the world's largest energy companies, has adopted solutions from iRise with the intent of visualizing and fully experiencing new software applications before development.

iRise will be used to quickly visualize proposed application functionality in the project definition phase, before any coding. Users around the world will be able to interact with and fully experience visualizations of the proposed solutions and provide feedback in real time. The application definition team at BP can then rapidly iterate to the right answer in a fraction of the time it would take with traditional methods.

Once stakeholders have reached consensus, the iRise visualization can then become an accurate, unambiguous reference for global sourcing partners slated to develop the software. This new approach is designed to eliminate ambiguity and get the right systems delivered the first time - on budget, on time and with all the features needed by the client.

"We're elated that BP has declared its intent to standardize on iRise for its enterprise applications," stated Emmet B. Keeffe III, CEO and co-founder of iRise. "This is further validation of our vision that very soon every software application will be visualized before coding. With visualization, risk and cost associated can be dramatically reduced."

Software Visualization
iRise offers a powerful way for businesses to quickly visualize and "test market" applications before a single line of code is written. For the first time, business software definition professionals can validate what they need, and then communicate their ideas to others using visualizations that replicate the exact look, feel and behavior of the proposed solution, taking the guesswork out of application definition. Just as computer-aided design (CAD) tools transformed the automotive, aerospace and semiconductor industries iRise is now transforming the global business application market.

With thousands of projects completed successfully, the value of visualization has proven to be enormous for businesses in highly competitive markets:

• Get to market twice as fast;
• Eliminate 30% of project cost;
• Ensure success of global sourcing strategies; and,
• Dramatically shorten application consolidation projects.

iRise can be used to visualize any software that has a user interface: new Web applications, portals, enhancements to existing systems, customizations to packaged implementations, as well as mobile applications.

About iRise
iRise is the world's leading provider of visualization software for business applications. Visualization is quickly becoming a critical competitive advantage for businesses to more effectively communicate their needs to technology teams and give everyone involved the ability to fully experience applications before they are built. Companies of all sizes like General Motors, UPS, Wachovia, Manpower, M.D. Anderson Cancer Center, and many others use iRise to "test drive" their applications before building, which accelerates time to revenue, improves customer experience, and drives costs down. At iRise, our vision is that by 2020, all business software will be visualized before being built, the same way that every car, airplane, and building is visualized today. Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley and Deutsche Bank, and has sales offices across North America.

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iRise is a registered trademark of iRise. All other companies and products mentioned are trademarks and property of their respective owners.