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Press Release
iRise Sponsors U.S. Healthcare Innovation Challenge
Visualization used as vehicle for contest sponsored by New Zealand Trade & Enterprise
El Segundo, Calif. - April 27, 2009 - iRise®, the world's leading visualization solutions company, today announced that it is sponsoring a new business initiative that has been launched by the New Zealand government to help capture commercial opportunities in the United States healthcare market. Announced on April 21st by the New Zealand Government, the 12 month contest is called; "Focus on Health - A New Zealand Innovation Challenge" and has been developed by New Zealand Trade and Enterprise, the New Zealand Government's national economic development agency.
"This initiative is designed to take ideas and turn them into commercial success," said Gerry Brownlee, New Zealand economic development minister. "We believe this is truly a unique initiative for New Zealand. This is an opportunity for New Zealanders to see their ideas fast-tracked into the United States - the world's largest health market.
Participants in the contest enter a process where their innovations are evaluated and receive professional mentoring. Finalists are invited to participate in a United States road show to meet investors, business partners and customers. iRise is supplying its enterprise grade visualization software to the contestants to be used as a vehicle to bring their ideas to life and give everyone the ability to "test drive" the innovations. iRise will also be supplying the top three finalists with a free copy of its market leading iRise Studio Professional Edition visualization solution as part of a prize pool worth more than $500,000 of in-kind and cash prizes.
"iRise is delighted to be involved in the New Zealand Innovation Challenge," stated Mitch Bishop, CMO at iRise. "Visualization is a perfect solution to empower innovative ideas around the globe."
The Challenge brings together an extensive network of judges, advisors and mentors from medical, academic and business backgrounds; from New Zealand and the United States. They include John Halamka, the chief information officer and dean for technology at Harvard Medical School who is often consulted by Congress and the White House.
New Zealand based companies, individuals and not-for-profit organisations are all eligible to enter, and any type of health innovation product or service that has not already been fully commercialised, including software, hardware, medical device, bioactive or pharmaceutical products and services, can be entered. Entries are being accepted now, with up to 10 finalists announced in November 2009.
For more information on the Innovation Challenge, visit the Website: http://www.nzfocusonhealth.com/
Software Visualization - The Ultimate Change Agent
The world's best run companies recognize that tough economies are exactly the right time to take bold steps to change the status quo and leap ahead of the competition. Consistently delivering innovative and highly usable business-critical applications is often the key to capitalizing on this kind of market opportunity. iRise visualization gives companies a powerful way to define applications right - the first time. By enabling global organizations to "test drive" and fully experience systems early in the process, iRise is an essential strategy to consolidate application portfolios, accelerate delivery and leverage global sourcing without delays and cost overruns.
- Get to market twice as fast;
- Eliminate 30% of project cost;
- Ensure success of global sourcing strategies; and,
- Dramatically improve customer experience
About iRise
iRise is the world's leading provider of visualization software for business applications. Visualization is quickly becoming a critical competitive advantage for businesses to more effectively communicate their needs to technology teams and give everyone involved the ability to fully experience applications before they are built. Companies of all sizes like General Motors, UPS, Wachovia, Manpower, M.D. Anderson Cancer Center, and many others use iRise to "test drive" their applications before building, which accelerates time to revenue, improves customer experience, and drives costs down. At iRise, our vision is that by 2020, all business software will be visualized before being built, the same way that every car, airplane, and building is visualized today. Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley and Deutsche Bank, and has sales offices across North America.
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iRise is a registered trademark of iRise. All other companies and products mentioned are trademarks and property of their respective owners.
