News ยป
Press Release
BuzzBack Market Research Speeds New Products to Market with iRise
Enterprise visualizations used to conceptualize, define new market research tools
EL SEGUNDO, CA - August 24, 2009 - iRise®, the world's leading enterprise visualization solutions company today announced that BuzzBack Market Research, an award winning consumer market research firm, has adopted iRise to define and deliver its newest innovative market research tools. BuzzBack has standardized on iRise to create visualizations of new Web-based product ideas early in the definition and development life cycle, speeding up understanding, eliminating rework and providing a platform for testing the product ideas directly with research staff and prospective market research customers.
BuzzBack provides actionable research insights for the top Fortune 100 consumer product companies for testing new product ideas, packaging, naming and advertising. The company has received industry recognition for its advancement of online research.
"Getting new kinds of interactive experiences to market quickly is our competitive advantage," said Kevin Kelly, chief information officer for BuzzBack. "iRise has been pivotal in providing a collaborative platform that helps us speed up the whole process of defining and delivering the kind of engaging consumer experiences that BuzzBack is known for."
Without iRise, the product definition team at BuzzBack relied on text requirements, static screen shots or crude wire frame mock-ups to communicate ideas.
"We used to experience a classic 'requirements gap' with our old methods," continued Mr. Kelly. "There was continuous misunderstanding and miscommunication, which caused delays and cost overruns on our projects."
The BuzzBack team now uses iRise to quickly build visualizations of new products that exactly mimic the look, feel and behavior of the new system. The visualizations are tested directly with BuzzBack's expert research staff to gain valuable feedback on usability before any coding. The visualization is then used as an exact guide for the outsourced development team, which can build and deliver with confidence.
"The new model for definition and delivery has cut significant time and cost from the process," continued Mr. Kelly. "We have now mandated the use of iRise for all RFPs with our outsourced development teams."
"Speed and flexibility are critical for companies in highly competitive markets," stated Mitch Bishop, CMO at iRise. "Visualization is now a standard for eliminating confusion about what to build and getting new products to market a whole lot faster."
Enterprise Visualization - The Ultimate Change Agent
Enterprise visualization software from iRise gives business and IT leaders a powerful way to "move the needle" and cost-effectively drive change in their organizations. iRise is the only enterprise grade, real-time collaborative software definition platform on the market today. By enabling global organizations to "test drive" and fully experience critical business systems early in the process, iRise is now an essential strategy to modernize their systems, consolidate applications, cut cost, accelerate delivery and leverage global sourcing partnerships without the usual confusion and risk.
- Get to market twice as fast;
- Eliminate 30% of project cost;
- Ensure success of global sourcing strategies; and,
- Dramatically improve customer experience
About iRise
iRise is the world's leading provider of visualization software for business applications. Visualization has become a critical competitive advantage for businesses to more effectively communicate their needs to technology teams and give everyone involved the ability to interact with and fully experience applications before they are built. Companies of all sizes like General Motors, UPS, Wachovia, Manpower, M.D. Anderson Cancer Center, and many others use iRise to "test drive" their applications before building, which accelerates time to revenue, improves customer experience, and drives costs down. At iRise, our vision is that by 2020, all business software will be visualized before being built, the same way that every car, airplane, and building is visualized today. Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley Venture Partners, and Deutsche Bank, and has sales offices across North America.
###
iRise is a registered trademark of iRise. All other companies and products mentioned are trademarks and property of their respective owners.
