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Press Release

Lifeware Tek Speeds Development 60% with iRise Visualization

Food service industry marketing platform launched in record time by visualizing first

EL SEGUNDO, CA - February 16, 2010 - iRise®, the global leader in enterprise visualization solutions today announced that Lifeware Tek, the premier developer of interactive, online business solutions for the foodservice and culinary arenas, has leveraged iRise to accelerate the delivery of i-COOK Professional™, a core business solution by 60%.

"Our business thrives on speed and innovation," stated Steve Kent, CEO of Lifeware Tek. "With our old methods of design and development we were ending up with crippling confusion and delays. iRise empowers us to fully experience the final result early in the process, which eliminates the questions and allows us to focus on our business."

The i-COOK Professional platform connects key foodservice stakeholders by streamlining processes and creating a new channel for direct communication between manufacturers, distributors, operators and consumers. iRise enterprise visualization was used in a rapid, iterative Agile process to bring user stories to life for i-COOK Professional. Key business partners and development stakeholders were able to interact with and 'test drive' the proposed solution during every step of the planning and development process.

"iRise is a perfect fit for Agile," continued Mr. Kent. "Part of a successful Agile process is planning and we found that user stories without visualization were simply not complete enough. iRise dramatically shortened the time it took for our partners to give feedback, speeding up the entire delivery of the new platform by 50% - 60%."

"Businesses that depend on innovation to compete are always concerned about time to revenue for new capabilities," said Mitch Bishop, CMO for iRise. "We are witnessing a dramatic acceleration in the pace of innovation and visualization is becoming the strategic weapon that ensures competitive advantage is delivered to market quickly."

Enterprise Visualization - The Ultimate Change Agent

Enterprise visualization software from iRise gives business and IT leaders a powerful way to "move the needle" and cost-effectively drive change in their organizations. iRise is the only enterprise grade, real-time collaborative software definition platform on the market today.  By enabling global organizations to "test drive" and fully experience critical business systems early in the process, iRise is now an essential strategy to modernize their systems, consolidate applications, cut cost, accelerate delivery and leverage global sourcing partnerships without the usual confusion and risk.

  • Get to market twice as fast;
  • Eliminate 30% of project cost;
  • Ensure success of global sourcing strategies; and,
  • Dramatically improve customer experience

About iRise

iRise is the world's leading provider of enterprise visualization software for business applications.  Visualization has become a critical competitive advantage for businesses to more effectively communicate their needs to technology teams and give everyone involved the ability to interact with and fully experience applications before they are built.  Companies of all sizes like General Motors, UPS, FedEx, BP, Manpower, M.D. Anderson Cancer Center, and many others use iRise to "test drive" their applications before building, which accelerates time to market, improves customer experience, and drives costs down.  At iRise, our vision is that by 2020, all business software will be visualized before being built, the same way that every car, airplane, and building is visualized today.  Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley Venture Partners, and Deutsche Bank, and has sales offices across North America and in London.

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iRise is a registered trademark of iRise. All other companies and products mentioned are trademarks and property of their respective owners.



Press Contacts

Maya Zarchan
SS|PR
(719) 634-8279
mzarchan@sspr.com