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Press Release
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iRise Promotes Innovation as the Next Great Frontier for Business
Author Michael Schrage and Motorola Collaborate in Web Seminar Discussion on the Importance of Design for Innovative Software Solutions
EL SEGUNDO, Calif. — December 7, 2005 — iRise® the world's leading application definition software and services company, is addressing the pressure put on today’s enterprises to leverage innovation as a competitive necessity. In a 60-minute Web seminar scheduled for December 8, 2005 at 11:00 a.m. Pacific Standard Time (PST), the panel will discuss innovation in the context of corporate culture and resistance to change, including the role visual simulations play in how potential innovations are delivered.
The iRise Web seminar, titled: “Innovation: The Next Great Frontier for Business” will be hosted by Mitch Bishop, chief marketing officer at iRise. Bishop will be joined by renowned author and MIT researcher, Michael Schrage and David Jarvis, corporate vice president of information technology for mobile devices at Motorola, to discuss the fundamental shift taking place in global corporations – a shift in focus from implementation to design. Ground breaking ideas often have to be demonstrated to be understood, and Web seminar attendees will learn how simulations assist organizations in gaining a better understanding of both projects and priorities.
“Enterprise organizations have shifted the focus of their software development projects,” said Bishop. “It has become less important to determine how or where to build things and more important to understand what is being built in the first place for maximum impact. This change is affecting nearly every industry and corporations are increasingly looking to leverage innovation as a competitive tool for agility and financial growth. In this Web seminar, we will discuss why innovation matters in today’s business environment and how simulation can drive innovation throughout the enterprise.”
About iRise
iRise® is dedicated to bridging the communication gap between business and IT by improving the process of defining software. Leading corporations like Agilent, Fireman's Fund, Sprint, Wachovia, Sun Trust Bank, Royal Caribbean Cruise Lines and Motorola use its market leading application definition platform to get requirements right - the first time. iRise application simulations cut rework costs, accelerate time to market and reduce the risks associated with global development on mission-critical business systems initiatives. Unlike text-based requirements, visual iRise simulations are unambiguous and enforceable specifications that ensure the needs of the business are clearly understood and met. iRise simulations can be built by business experts and used in a collaborative global model to quickly iterate on stakeholder requirements with business people, dramatically improving project success. Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley Venture Partners and has sales offices across North America.
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