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Press Release
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iRise Lowers Risk, Improves Quality For Alliance Partners
Unique Alliance Advantage Program Delivers Direct Benefit and Loyalty Incentives For Partners
EL SEGUNDO, Calif. –— November 16, 2004 —iRise®, the world’s leading application definition software and services company, today announced a unique Alliance Advantage Program aimed at the rapidly growing community of partners using the iRise application simulation platform to mitigate risk, deliver on time and improve the quality of custom applications. Using iRise software and loyalty program incentives, iRise (www.irise.com) is enabling and incenting its partner community to actively use, promote and co-market iRise products to Fortune 1000 clients.
Tata Consultancy Services, BEA, Visa International, eFORCE, Macquarium, Spectrum Systems, Vivare, Xede, Acquity Group, Anexinet, Blackstone Technology Group, Corespeed, Enterpulse, Object Partners, Perficient, ThoughtWorks, 4Di Solutions and several other companies have already joined the Alliance Advantage Program. In order to manage the increasing demand from partners, iRise is recruiting partners based on their strengths in industry focus, geographical location and core competency. This category leadership recruiting system will ensure broad coverage by alliance partners and avoid building up overlapping alliances that cause channel conflict.
“Working with iRise has been very rewarding for Macquarium. The iRise alliance has resulted in additional Macquarium business with several significant clients and a net result of higher quality, lower risk engagements, that generate significant value for our clients” said Kevin Foster, President of Macquarium Intelligent Communications, an iRise Premier Alliance partner.
Using the iRise application simulation platform, alliance partners can dramatically shift their client relationships by:
- Lowering the risk of fixed bid development projects
- Lowering costs by eliminating expensive, late stage rework
- Improving quality with better defined requirements and visual buy-in from users
- Driving high user adoption of the resulting applications
- Improving the client relationships by providing visualization before delivering
- Using simulations as a strategic competitive advantage in proposing work to clients versus traditional text-based proposals
A unique feature of the iRise Alliance Advantage Program is the availability of iRise software for use on proposals and sales engagements. A visual, functionally rich simulation becomes a powerful sales tool for closing new business and solidifying detailed application requirements early in the process. The resulting simulation can then serve as an unambiguous specification for the engagement, as well as a valuable sales and marketing tool for the client.
“iRise will save our consultants an enormous amount of time and effort throughout the requirements definition and validation phase. The ability to create simulations will give us a competitive advantage and provide our customers great assurance that the web-based applications being developed will be exactly what their users have requested,” said Rohit Mehotra, President of Vivare, an iRise Premier Alliance partner.
“iRise is the leader in pioneering the application definition market and the alliance enables eFORCE to enhance its Global Delivery Model and give our customers a real advantage in delivering projects on time, on budget, and with greater adoption," said Nat Natraj, CEO of eFORCE, an iRise Premier Alliance partner. "The role that application simulation plays in validating requirements is important to eFORCE and to our customers.”
As part of the Alliance Advantage Program, iRise has created a unique points-based rewards system to recognize loyalty and reward partners who bring measurable results to iRise. Alliance partners earn points for activities such as delivering qualified leads, introductions to accounts, getting personnel trained and certified, and participating in co-marketing programs with iRise. Points can then be redeemed for iRise software, training seats, merchandise and other awards.
”The iRise Alliance Advantage Program demonstrates our commitment to alliance partners, working to provide the best tailored application definition solution for our joint customers,” said Sherrick Murdoff, vice president of business development and global alliances at iRise. “Our alliance partners continue to show demonstrated success, closing several major clients last quarter alone.”
For more information on the iRise Alliance Advantage Program, visit http://www.irise.com/alliances
About iRise
iRise® is dedicated to bridging the communication gap between business and IT by improving the process of defining business applications. Focused on Fortune 1000 companies, its innovative iRise application simulator enterprise software platform recently received eWEEK magazine's Analyst's Choice award. It allows an organization to "test market" applications with customers, partners and employees before making funding decisions and validate business requirements with stakeholders during the definition process. iRise ensures business applications actually meet the needs of the business. With the same focus, its services group has successfully translated the needs of business users to deliver mission-critical business applications for more than 100 customers on 300 engagements. The company is based in El Segundo, Calif., with regional offices in New York and San Francisco, and sales offices covering the continental US.

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