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Sentara Selects iRise for Visual Application Definition
Leading Integrated Health Care Provider Taps Application Simulation to Cut Costs, Ensure User Adoption and Explore New Business Opportunities
EL SEGUNDO, Calif. –— October 18, 2004 — iRise®, the leading enterprise software and services company dedicated to bridging the communication gap between business and IT, today announced that Sentara, the largest integrated health care provider in southeastern Virginia and northeastern North Carolina, has selected the iRise Application Simulator™ platform to visually validate requirements and “test market” applications prior to investing time and money in development. By making iRise its new standard for application definition, Sentara aims to cut rework costs, drive user adoption and use iRise simulations to sell new business ideas to management.
With over 15,000 employees spread out over 80 separate locations, Sentara is an award winning not-for-profit regional health care organization that provides a variety of health services including hospital and health care facilities, primary care practices and comprehensive health plans to over 2 million residents. Driven by the need for an effective and efficient method for visualizing increasingly complex web applications, Sentara selected iRise to enable business analysts to rapidly gather, analyze and simulate application requirements. As a result, Sentara’s business people are able to visually validate requirements through an interactive simulation prior to development, thus ensuring that customized applications will meet their needs while minimizing development time and cost. Additionally, Sentara will apply application simulation to ideation enabling business and IT to collaboratively explore new business opportunities and sell them up the chain to management.
“Before adopting iRise, our highly skilled business analysts relied on tools like MS Word™, MS PowerPoint™ and static screen shots which are not suited to visualizing and validating business requirements for complex, industry-specific applications,” said Phil Lanzafame, product manager of internet products at Sentara. “With iRise, we are empowering our analysts with a sophisticated software visualization platform that allows them to quickly and unambiguously communicate with business and IT ensuring mission-critical applications meet the needs of our employees, patients and physicians.”
Improving the quality of patient care, lowering administrative costs and complying with federal regulations are just some of the demands facing the health care industry today. As a result, the communication of application requirements and complex regulations between the business, IT and legal teams becomes an essential yet challenging task. Historically, companies have relied on text-based requirements during the application definition process, often resulting in failed or stalled projects due to miscommunication and inaccurate interpretation. By enabling Sentara to visually validate their requirements with all the necessary stakeholders before developers write the first line of code, iRise is helping Sentara to meet this challenge and to provide employees, providers, members and patients the right tools to manage complex health care information.
“Over the last 20 years there has been a great deal of innovation and investment in application development and deployment tools yet the resources available to business users for defining applications remain static and text-based,” said Mitch Bishop, chief marketing officer at iRise. “iRise offers a simple and elegant solution that allows business and IT to visually validate requirements prior to development. Sentara’s selection of iRise gives further testimony to the growing movement toward simulation as a standard practice for application definition.”
About iRise
iRise® is dedicated to bridging the communication gap between business and IT by improving the process of defining business applications. Focused on Fortune 1000 companies, its innovative iRise application simulator enterprise software platform recently received eWEEK magazine's Analyst's Choice award. It allows an organization to "test market" applications with customers, partners and employees before making funding decisions and validate business requirements with stakeholders during the definition process. iRise ensures business applications actually meet the needs of the business. With the same focus, its services group has successfully translated the needs of business users to deliver mission-critical business applications for more than 100 customers on 300 engagements. The company is based in El Segundo, Calif., with regional offices in New York and San Francisco, and sales offices covering the continental US.

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