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iRise Joins as a Sponsor of The CIO 100 Symposium & Awards

Annual CIO Magazine Leadership Conference to Honor Top 100 CIOs and Their Practices

EL SEGUNDO, Calif. –— August 8, 2005 — iRise®, the world's leading application definition software and services company, today announced it is a sponsor of the annual CIO 100 Symposium and Awards taking place August 21-23, 2005 at the Hotel del Coronado in San Diego, California. This year's CIO 100 awards salutes the "Bold 100": organizations willing to assume the risk associated with championing new ideas and practice new ways of looking at their business and industry. The symposium will focus particularly on innovation in the use of information technology to increase organizations' ability to compete with new products and services, to heighten customer satisfaction, and to continuously adapt processes to enable innovation throughout the business.

“"It is clear that today's CIO's must find a way to step out from behind the back office and use software to innovate with the business- from enhancing internal processes to creating competitive advantage," stated Mitch Bishop, chief marketing officer at iRise. "Application simulation from iRise is bringing business and IT organizations together in a truly unique and intuitive way — driving growth, cutting costs and giving everyone a common language with which to innovate. We are pleased to be sponsoring the CIO 100 Symposium and have the opportunity to discuss these industry challenges with key decision makers and thought leaders."

As part of the conference activities, iRise will sponsor "Visualize to Win", a cocktail and networking reception on Monday evening, August 22, from 7:00-9:00pm. At the reception, iRise will host a multi-media immersion into the high-speed world of sports car racing complete with a Rolex GrandAm Daytona prototype car, racing telemetry experts, racing simulation games and the opportunity to meet the winners of the 24 Hours of LeMans and the Rolex 24 Hours of Daytona.

“"I am pleased to welcome iRise as a sponsor of the 2005 CIO 100 Symposium & Awards," says Michael Friedenberg, president and CEO of CXO Media Inc, the parent company of CIO magazine. "For the past seven years, leading technology companies like iRise, have benefited from the exposure to the technology decision makers who attend the CIO 100 Symposium. I would like to thank iRise for their support of the conference and of CIO magazine."

About iRise
iRise® is dedicated to bridging the communication gap between business and IT by improving the process of defining software. Global corporations like Agilent, CNA, CSAA, Health Net, Sprint, SunTrust and Wachovia use its market leading application definition platform to get requirements right - the first time. iRise application simulations cut rework costs, accelerate time to market and reduce the risks associated with global development on mission-critical business systems initiatives. Unlike text-based requirements, visual iRise simulations are unambiguous and enforceable specifications that ensure the needs of the business are clearly understood and met. iRise simulations can be built by business experts and used in a collaborative global model to quickly iterate on stakeholder requirements with business people, dramatically improving project success. Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley Venture Partners and has sales offices across North America.

About CIO
Launched in 1987, CIO magazine addresses issues vital to the success of chief information officers (CIOs) worldwide. The CIO portfolio includes a companion website (www.CIO.com), CIO Executive Programs and the CIO Executive Council™. CIO properties provide technology and business leaders with analysis and insight on information technology trends and a keen understanding of IT's role in achieving business goals. The U.S. edition of the magazine and website are recipients of 140 awards to date, including two Grand Neals from the Jesse H. Neal National Business Journalism Awards and two Magazine of the Year awards from the National Society of Business Publication Editors. CIO magazine is published in more than a dozen countries, including Australia, Canada, China, France and Germany. CIO Executive Programs—a series of face-to-face conferences including CIO Perspectives® and the CIO 100 Awards & Symposium™—iRise Joins as a Sponsor of The CIO 100 Symposium & Awards provide educational and networking opportunities for pre-qualified corporate and government leaders. The CIO Executive Council is a professional organization of CIOs created to achieve lasting change in critical industry, academic, media and governmental groups. CIO magazine, CIO.com, and CIO Executive Programs, and the CIO Executive Council are produced by International Data Groupís award-winning business unit: CXO Media Inc.




iRise Press Contact

Carla A. Schlemminger
iRise
+1.415.772.0827
carlas@irise.com


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