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iRise Wins 2006 Morgan Stanley Innovation Award

Simulation software for business applications recognized for technical innovation & excellence

EL SEGUNDO, Calif. — July 26, 2006 — iRise®, the world's leading application definition software company, today announced that it has won a 2006 Innovation Award at Morgan Stanley's sixth annual CTO Summit. iRise's software enables high performance businesses to deliver innovative software applications on time, on budget and with all the features needed for heavy adoption.

"Each year, we search for partners that can change the way we deliver technology for our business, and this year one of those companies is iRise," said Guy Chiarello, Morgan Stanley's chief information officer. "iRise helps address the issues in defining critical business systems – so they're designed right the first time."

The CTO Summit is designed to identify influential technology companies, as well as to recognize technologies that have added measurable value and efficiency to the overall marketplace, and have enabled Morgan Stanley to continue to leverage innovative technology in its own environment.

"Recognition from Morgan Stanley further inspires us to keep focusing on providing an easy-to-use, highly interactive solution," said Emmet B. Keeffe III, chief executive officer and co-founder of iRise. "We passionately believe that if visual simulation can help transform sizable industries such as aerospace, automotive, and architecture engineering and construction (AEC), it can also have a significant impact on business applications."

The Innovation Awards are presented at Morgan Stanley's CTO Summit, the event through which the winning companies are identified and selected. The rigorous selection process begins with recommendations from top-tier venture capitalists, and culminates with the evaluation and acceptance of the companyís offerings by Morgan Stanley IT.

About iRise
iRise® is dedicated to bridging the communication gap between business and IT by improving the process of defining software. Leading corporations like Agilent, Fireman's Fund, Sprint, Wachovia, Sun Trust Bank, Royal Caribbean Cruise Lines and Motorola use its market leading application definition platform to get requirements right – the first time. iRise application simulations cut rework costs, accelerate time to market and reduce the risks associated with global development on mission-critical business systems initiatives. Unlike text-based requirements, visual iRise simulations are unambiguous and enforceable specifications that ensure the needs of the business are clearly understood and met. iRise simulations can be built by business experts and used in a collaborative global model to quickly iterate on stakeholder requirements with business people, dramatically improving project success. Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley Venture Partners and has sales offices across North America.

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Contact:
Carla A. Schlemminger
iRise
(415) 772-0827
carlas@irise.com

Ami Hamilton
Access Communications
(415) 844-6251
ahamilton@accesspr.com



iRise Press Contact

Carla A. Schlemminger
iRise
+1.415.772.0827
carlas@irise.com


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