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Press Release
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iRise Announces iRise Application Simulator 3.1
Latest Generation of Flagship Product Provides Businesspeople With Faster and Easier Requirements Validation to Support the Application Development Needs of Large Organizations
EL SEGUNDO, Calif. –— July 26, 2004 — Successful and cost-effective custom application development just got easier for large organizations across industries. As the leading enterprise software and services company dedicated to bridging the communication gap between business and IT, iRise® is enabling enterprises to realize rapid and increased ROI with the introduction today of the iRise Application Simulator™ 3.1 platform. The latest generation of the company's flagship product enables business users within large organizations to realize faster and easier requirements validation cycles, as well as to visually validate and "test market" applications with customers, business partners and employees prior to development. The iRise Application Simulator 3.1 is the first solution of its kind designed specifically to meet the complex needs of large organizations, providing increased competitive advantage through successful custom development.
In related news today, iRise also announced the next generation of its integration with BEA (see separate announcement, "iRise Announces Next Generation BEA Integration"). Through the integration of the iRise SimConnect™ and BEA® Weblogic® Workshop, enterprises are enjoying improved communication during the application development process, resulting in faster development cycles, additional cost savings, and an increased competitive edge.
Today's Enterprises are 'Visualizing' Their Way to Successful Custom Development
Today's fiercely competitive and dynamic business climate calls for a new breed of company-the agile enterprise-in which the software applications needed to support the enterprise are highly customized and flexible, as well as extremely user-friendly and intuitive. This synchronicity is the key to corporate competitive advantage. However, software applications have grown so complex, and business requirements have become so interdependent, that this balancing act can no longer be accomplished by relying on current manual, text-based and static methods. The proven approach of visual simulation must be applied to the ideation and definition of business applications and used to unleash corporate innovation by bridging the communication gap between the creative and technical people within an organization. With the introduction of iRise Application Simulator 3.1, iRise is making the agile enterprise a reality by making it easier for organizations to apply visual simulation to the application definition process.
Large Organizations Realize Rapid ROI from iRise Application Simulator 3.1
Already adopted by large organizations across a broad spectrum of industries including Financial Services, Retail, Telecommunications, Insurance, Manufacturing and Entertainment, iRise Application Simulator 3.1 is a powerful software visualization platform that delivers value to large organizations in two contexts: Application Portfolio Management and Application Definition.
Businesspeople can use iRise to visualize a proposed software application before making an investment decision. The simulation is a valuable addition to the list of decision criteria and is the most tangible way to determine if the proposed application can deliver the expected business results. Organizations can also use the simulation to make better "build vs. buy" and outsourcing decisions, as well as more accurately estimate an application's ROI and total cost of ownership prior to funding it.
Furthermore, after an application project has been funded, iRise improves the experience of defining software for customers and businesspeople, makes development costs and timelines more predictable, and ensures mission-critical business applications actually meet the needs of the organization. Productive requirements review sessions engage stakeholders, elicit missing requirements early, and result in stable specifications for IT.
In either context, non-technical business analysts can work in a drag-and-drop, visual design studio to quickly sketch application page flow, create page mockups without knowing HTML, and add realistic sample data. Simulations are made interactive in minutes by drawing lines between basic building block components and page elements on the visual canvas. Since simulations are accessed through a browser, review sessions can be conducted with distributed stakeholders - individually or in groups - anywhere, anytime.
"Due to increasingly complex and interconnected business requirements, organizations can no longer afford to invest in development that is dependent on text-based requirements, and prone to failure through miscommunication and misinterpretation," said Melinda-Carol Ballou, senior research analyst at META Group, a leading provider of IT research, advisory services, and strategic consulting. "If large organizations want to maintain their agility to stay ahead of the competition, they need to continue to invest in custom application development, but start changing the way they approach the process. Visual simulation of requirements facilitates communication significantly and is an approach that organizations should consider if they're serious about custom development."
"When it comes to custom software development, the most important battle that large organizations face is not necessarily creating the application, but defining what they need," said Emmet B. Keeffe III, CEO and co-founder, iRise. "If you don't identify and validate the purpose of the application from the very beginning, the chances of the project failing, or ending up stalled is extremely high. With the release of 3.1, our primary objective is to help organizations define and validate what they need from the start, reducing development cycles from months and even years, to often weeks."
About iRise
iRise® is dedicated to bridging the communication gap between business and IT by improving the process of defining business applications. Focused on Fortune 1000 companies, its innovative iRise Application Simulator enterprise software product recently received eWEEK magazine's Analyst's Choice award. It allows an organization to "test market" applications with customers, partners and employees before making funding decisions and validate business requirements with stakeholders during the definition process. The result is investments in business applications that actually meet the needs of the business. With the same focus, its services group has successfully translated the needs of business users to deliver mission-critical business applications for more than 100 customers on 300 engagements. The company is based in El Segundo, Calif., with regional offices in New York and San Francisco, and sales offices covering the continental US.
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