|
|
 |
Press Release
« Back
iRise Appoints Mitch Bishop As Chief Marketing Officer
Enterprise Software Veteran To Drive Market Momentum Of Application Simulation Solutions Worldwide
EL SEGUNDO, Calif. –— July 19, 2004 — iRise®, the leading provider of application simulation products designed to bridge the gap between business and IT, today announced the appointment of Mitch Bishop as chief marketing officer. Mr. Bishop brings more than 15 years of software marketing experience to iRise, with a proven track record of leading marketing organizations through rapid growth from early development to established market leadership. In his role as chief marketing officer, Mr. Bishop will lead the company's worldwide marketing initiatives and contribute to the growth of the company and the applications definition market.
Mr. Bishop joins iRise from TightLink, a leading supplier of fraud and compliance investigation applications for the retail, healthcare and financial services markets, where he held the position of vice president of sales and marketing. Prior to that, Mr. Bishop was the vice president of corporate communications at Scopus, a leading CRM application company, which was sold to Siebel Systems in 1998 after growing to $100M in sales. In senior product marketing roles, Mr. Bishop has successfully driven business growth at Sybase, Wind River Systems and Ingres. Prior to his marketing career, Mr. Bishop also held senior engineering positions at Altos, Zilog and Amdahl.
"The addition of Mitch Bishop to our executive management team brings a tremendous amount of marketing experience to iRise," stated Emmet Keeffe, CEO and co-founder of iRise. "Mitch has an exciting track record of guiding marketing efforts at successful, high growth software companies. He will be a key element in driving our aggressive growth plans at iRise and establishing our company as the de facto leader in the application simulation space."
Mr. Bishop holds a B.S. in Computer Science from the University of Connecticut.
About iRise
iRise® is dedicated to bridging the communication gap between business and IT by improving the process of defining business applications. Focused on Fortune 1000 companies, its innovative iRise Application Simulator enterprise software product recently received eWEEK magazine's Analyst's Choice award. It allows an organization to "test market" applications with customers, partners and employees before making funding decisions and validate business requirements with stakeholders during the definition process. The result is investments in business applications that actually meet the needs of the business. With the same focus, its services group has successfully translated the needs of business users to deliver mission-critical business applications for more than 100 customers on 300 engagements. The company is based in El Segundo, Calif., with regional offices in New York and San Francisco, and sales offices covering the continental US.
|
|
|
