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Press Release
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iRise Rapidly Expands Alliance Program
Award Winning Alliance Advantage Program Attracts 15 New Alliance Partners
EL SEGUNDO, Calif. –— July 18, 2005 — iRise®, the world’s leading application definition software and services company, today announced that it has significantly expanded its partner community by adding 15 new partners since November 2004 when the program was formally launched. The iRise Alliance Advantage program enables its partners to use, promote and co-market iRise application simulation products to win more engagements, cut project risk and ensure client satisfaction. The success of the program has led iRise to host its first annual iRise Partner Summit July 20- 21, 2005 in Santa Monica, California to address the growing demand for application simulation.
The combination of iRise’s unique application simulation platform and its application definition expertise is attracting partners who understand the value of requirements validation and simulation to mitigate risk, deliver on time and improve the overall quality of custom applications. The 15 new partners are global, offshore and regional system integrators that were actively recruited based on their strengths in industry focus, geographic location and core competency. These partners include ID Partners, Entology, TWG Consulting, Reify, iZehn, Syntel, Vizuri, Ettain Group, Aaxis, Synch Solutions, Adaptive Team Collaboration, and Titan Technology Group. Many of these alliance partners contacted iRise directly after hearing about iRise from customers, colleagues and analysts.
“iRise is revolutionizing the approach to application definition” said Rex Thexton vice president and CTO of Entology. “iRise simulations solve the endemic rework problem that poses the greatest risk to our engagements. The use of the iRise application simulation platform to get requirements right the first time will minimize the risk of rework costs and strengthen our client relationships allowing for greater business opportunities in the future. In addition, we look forward to using iRise to win new business through the incorporation of these simulations into our proposal process.”
Software development is an increasingly complex process that has been plagued by miscommunication between business stakeholders and developers. By using iRise simulations to define and validate application flow, business logic and usability requirements with client stakeholders prior to development, iRise partners are able to eliminate rework costs, increase profit margins, and deliver applications on time and on budget. Additionally, they are finding that application simulation is a powerful sales tool allowing them to visualize proposals, winning new business and fortifying existing client relationships.
“The demand for application simulation by system integrators has been overwhelming and I am thrilled to share the news of our growth and success. The iRise Alliance Advantage Program is a unique and rewarding program that fits right in line with the way our partners do business,” said Sherrick Murdoff, vice president of business development and global alliances. “The addition of these exceptional systems integrators will continue to extend our market reach and accelerate the delivery of our products to customers worldwide.”
About iRise
iRise® is dedicated to bridging the communication gap between business and IT by improving the process of defining software. Global corporations like Agilent, CNA, CSAA, Health Net, Sprint, SunTrust and Wachovia use its market leading application definition platform to get requirements right - the first time. iRise application simulations cut rework costs, accelerate time to market and reduce the risks associated with global development on mission-critical business systems initiatives. Unlike text-based requirements, visual iRise simulations are unambiguous and enforceable specifications that ensure the needs of the business are clearly understood and met. iRise simulations can be built by business experts and used in a collaborative global model to quickly iterate on stakeholder requirements with business people, dramatically improving project success. Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley Venture Partners and has sales offices across North America.

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