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Press Release
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iRise Announces Fusion '07, the World's Largest Gathering
of Application Simulation Experts
Aerospace pioneer Burt Rutan to keynote fourth annual iRise user conference &
industry summit focused on "Innovation By Design"
EL SEGUNDO, Calif. – June 26, 2007 – iRise®, the world's leading application definition software company, today announced Fusion '07, iRise's 4th Annual User Conference and Industry Summit with "Innovation By Design" as the central theme. Taking place at the elegant Bellagio hotel in Las Vegas from October 11-12, 2007, the conference will feature the extraordinary engineer, designer and aerospace pioneer Burt Rutan. Mr. Rutan and the company he founded, Scaled Composites, has made a career of successfully tackling near impossible projects – having designed Spaceship One, which secured the Ansari X Prize for the first privately-funded manned space flight. Mr. Rutan credits a relentless focus on innovation and design as keys to those achievements. This year's conference will also feature keynotes from Sprint-Nextel's Wing Lee, at least 14 iRise customer case studies including: General Motors, Target Stores, UPS, Comerica Bank, M.D. Anderson Cancer Center, KeyBank, Wells Fargo and Brink's
With over 250 business analysts, usability professionals, IT executives and business leaders expected to attend, Fusion '07 will be focused on:
- Igniting innovation & design excellence for the 21st century business
- Visualizing the future of software definition
- Plotting a road map for the fusion of business & IT
Drawing from vast personal experience and an impressive track record of success, Mr. Rutan’s keynote will outline how to find and nurture innovation within your company.
The 2007 Fusion User Conference and Industry Summit will also include these speakers and events (partial list):
- Wing Lee, Sprint-Nextel's Director, Innovation Realization
- Gary Beach, Publisher of CIO magazine
- Barry Libert, CEO, Shared Insights and Author of the community thought leader book, "We Are Smarter Than Me"
- Hands-on skills development workshops
"iRise is driving a fundamental transformation of the $500 billion global software development market," said Mr. Keeffe. "We've borrowed the concept of simulation – long proven by the automotive and aerospace industries to get the right products to market often twice as fast – and have applied that to business applications. Our vision is that by 2020, all software applications will be simulated first before they're built in the same way that every car and plane manufactured today is simulated prior to production."
For complete details on the event and to register, please visit: www.irise.com/fusion07/.
About iRise
iRise® is dedicated to bridging the communication gap between customers, business and IT by improving the process of defining software. Over 100 corporations such as Wachovia, SunTrust Bank, Sprint/Nextel and CompuCredit use the iRise application definition platform to get business and IT on the same page – the first time. Visual, interactive application simulations accelerate the delivery of innovative business applications, cut IT costs and reduce the risks associated with outsourced development. Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley Venture Partners and has sales offices across North America.
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iRise is a registered trademark of iRise. All other companies and products
mentioned are trademarks and property of their respective owners.
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