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Press Release
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iRise to Present at the 4th Annual Morgan Stanley West Coast CTO Summit
Company Partners with Leading System Integrators, Provides Customers with Shorter Application Development Cycles and Increased Cost Savings
REDWOOD CITY, CA - June 15, 2004 — iRise, a leading enterprise software and services company dedicated to bridging the communication gap between business and IT, announced today that it has been selected to present at Morgan Stanley's 4th Annual West Coast CTO Summit.
iRise was selected by Morgan Stanley to present at this event from a group of several hundred private technology companies, which were nominated by their venture capital sponsors. During the Summit, iRise will present its award-winning iRise Application Simulator platform designed to allow users to visually validate requirements and "test market" software through an interactive simulation prior to development, thus helping to ensure that customized applications can meet the needs of the business while minimizing development time and cost.
The West Coast CTO Summit brings together leading west coast private technology companies, top venture capitalists and Morgan Stanley in order to share best practices and discuss important trends in the technology market. The Morgan Stanley West Coast CTO Summit will be held at the Sofitel San Francisco Bay Hotel and begin with a dinner, reception and keynote address by Guy Chiarello, Morgan Stanley's CTO, on June 15, followed by one-on-one presentations to Morgan Stanley's IT on June 16.
"The CTO Summit is a great way for Morgan Stanley to maintain its position as a technology leader on Wall Street by developing early relationships with companies that may emerge as key technology providers over the next decade," said Morgan Stanley CTO, Guy Chiarello.
For inquiries regarding the Morgan Stanley CTO Summit, please contact Sterling Wilson at (650)234-5620 or Sterling.Wilson@morganstanley.com.
About iRise
iRise® is dedicated to bridging the communication gap between business and IT by improving the process of defining business applications. Focused on Fortune 1000 companies, its innovative iRise Application Simulator enterprise software product recently received eWEEK magazine's Analyst's Choice award. It allows an organization to "test market" applications with customers, partners and employees before making funding decisions and validate business requirements with stakeholders during the definition process. iRise ensures business applications actually meet the needs of the business. With the same focus, its services group has successfully translated the needs of business users to deliver mission-critical business applications for more than 100 customers on 300 engagements. The company is based in El Segundo, Calif., with regional offices in New York and San Francisco, and sales offices covering the continental US.
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