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Press Release
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iRise expands presence to East Coast, opens New York office to support iRise Application Simulator
Over Thirty Partners Offer Controls Designed to Extend BEA WebLogic Workshop Development Environment to Quickly Integrate with BEA's Innovative New Platform
NEW YORK, NY -- June 3, 2003 - In an effort to build on the early success of iRise Application Simulator, its flagship product, iRise today announced that the company has opened a New York sales and customer support office.
The company introduced iRise Application Simulator in late January as its initial product offering. Founded in 1996 as a services company with a vision to deliver innovative enterprise software products, iRise is dedicated to bridging the communication gap that exists between business and IT. The company is based in El Segundo, Calif. and also maintains an office in San Francisco.
The iRise New York office, located at 575 Madison Avenue, will provide pre-sales and post-sales support for iRise Application Simulator, a unique visual platform that enables "iterative simulation" during the requirements definition process for large-scale Web applications.
iRise Application Simulator enables business analysts to create an interactive simulation of Web applications without a single line of code, allows business stakeholders to use and test software prior to development, supports remote collaboration in the requirements definition process, and eliminates up to 40 percent of development costs overall. Aimed at the Fortune 1000, iRise Application Simulator has already been deployed at customer sites in the health care, financial services and construction sectors.
"iRise is dedicated to transforming the relationship between business and IT by delivering a visual platform that dramatically improves application quality, IT productivity and return on investment," said Emmet B. Keeffe III, CEO, iRise. "The fundamental value proposition for iRise Application Simulator involves moving usability testing from the end of life cycle to the beginning, when it can make a difference - when change is much less expensive and much more likely to result in an application that hits the mark. In this way, iRise Application Simulator empowers business people to quickly come to agreement among themselves on how they want their software to work"
The status quo for gathering requirements is archaic, painful - and broken. Business analysts and hired consultants today use Word documents, whiteboards and static prototypes to try to bridge the "business-to-IT" communication gap. Unfortunately, lengthy text documents don't allow business stakeholders to visualize what they are going to get. Static prototypes, screenshots and "click throughs" may help, but still don't tell the whole story. Coded prototypes are time and resource-intensive, and too difficult to change.
iRise's unique simulation technology provides for rich, interactive testing with users and even makes experimentation with multiple scenarios an option - without the overhead of coded prototypes. Making changes or modifications is much easier and faster, and can be done on the fly during feedback sessions. iRise Application Simulator's centralized, Web-based repository ensures all participants have a current view of the simulations and requirements, which also serves as a stable blueprint for the development team.
About iRise
Founded in 1996, iRise® is a leading enterprise software and services company dedicated to B2IT™ communication -- bridging the communication gap that exists between business and IT. Using iRise Application Simulator, the first Application Definition platform, business users can now simulate and validate Web-based applications prior to development, dramatically improving their value while reducing development time and cost. With the same focus, its services group has successfully translated the needs of business users into Web-based applications for more than 100 customers on 250 engagements. The company is based in El Segundo, Calif., with an office in San Francisco and New York.
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