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Press Release
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iRise Captures Best of IT ChannelVision Award™
iRise Recognized for Best Enterprise Alliance Strategy at IT ChannelVision Spring 2005
EL SEGUNDO, Calif. –— June 2, 2005 — iRise®, the world’s leading application definition software and services company, today announced that its iRise Alliance Advantage program was selected as Best Enterprise Alliance Strategy during the “Best of IT ChannelVision Awards™” at IT ChannelVision Spring 2005, recently held May 22-25 in Hollywood, FL. The Best of IT ChannelVision awards are among the industry’s most prestigious honors where winners are voted on by leading solution provider and value added reseller attendees.
“IT ChannelVision attendees are senior decision-makers who directly influence their customers’ technology buying decisions,” said Eric Lesonsky, senior director for IT ChannelVision. “For vendor winners and nominees, we believe the Best of IT ChannelVision award recognizes innovation in the North American IT marketplace.”
We feel the IT ChannelVision award reinforces the success of the iRise Alliance Advantage Program, which is a first of its kind partner program for the rapidly growing community of partners using application simulation to mitigate risk, improve the quality of custom applications and ensure user adoption. iRise alliance partners worldwide, from global system integrators to regional solution providers, share the benefits of the iRise application simulation platform. The iRise Alliance Advantage Program is a comprehensive points-based rewards system designed to recognize loyalty and reward partners who bring measurable results to iRise. This program demonstrates iRise’s commitment to its alliance partners, working to provide the best tailored application definition solution for joint customers.
A unique feature of the iRise Alliance Advantage Program is the availability of iRise software for use on proposals and sales engagements. A visual, functionally rich simulation becomes a powerful sales tool for closing new business and solidifying detailed application requirements early in the process. The resulting simulation can then serve as an unambiguous specification for the engagement, as well as a valuable sales and marketing tool for the client.
“We believe this honor illustrates that the leading solution providers instantly recognize the value that application simulation with iRise can deliver for their customers,” said Sherrick Murdoff, vice president of business development and global alliances at iRise. “By providing training, services, incentives and the industry’s leading application definition platform, the iRise Alliance Advantage program helps our strategic partners ensure that the solutions they deliver to their customers are exactly as intended. We are honored that the attendees at IT ChannelVision selected iRise’s alliance strategy as the best enterprise strategy in the market today.”
About iRise
iRise® is dedicated to bridging the communication gap between business and IT by improving the process of defining software. Global corporations like Agilent, CNA, CSAA, Health Net, Sprint, SunTrust and Wachovia use its market leading application definition platform to get requirements right - the first time. iRise application simulations cut rework costs, accelerate time to market and reduce the risks associated with global development on mission-critical business systems initiatives. Unlike text-based requirements, visual iRise simulations are unambiguous and enforceable specifications that ensure the needs of the business are clearly understood and met. iRise simulations can be built by business experts and used in a collaborative global model to quickly iterate on stakeholder requirements with business people, dramatically improving project success. Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley Venture Partners and has sales offices across North America.
About Vision Events
Vision Events, a Gartner, Inc. (NYSE: IT and ITB) company, is a leading producer of highly focused business events that bring resellers and end users together with leading and emerging vendors in private boardroom appointments to form strategic partnerships and secure new business in the technology sector. Additional information about Vision Events can be found at visionevents.com.

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