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iRise Appoints David Walker as Senior Product Evangelist
Industry Veteran Joins iRise To Drive Global Adoption of Application Simulation
EL SEGUNDO, Calif. –— March 22, 2005 — iRise®, the world’s leading application definition software and services company, today announced the appointment of David Walker as Senior Product Evangelist. Mr. Walker brings to iRise 12 years of experience in product management, marketing, project management and sales/business analysis for requirements management solutions and complex business systems. In his new role, Mr. Walker will be focused on driving broad adoption of the iRise application definition platform within client organizations, as well as sharing application definition ‘best practices’ with the market.
Mr. Walker comes to iRise from Borland®, the global leader for software delivery optimization solutions, where he served as the director of product management for the requirements management product, CaliberRM™. In this position his superior knowledge of the market and discipline allowed him to substantially grow product revenues year over year and materially impact product market share. Mr. Walker has been involved with CaliberRM since its inception at Technology Builders, Inc. Prior to Borland, Mr. Walker was a regional director of sales engineering for CaliberRM at StarBase Corporation and the director of alliance technology engineering for CaliberRM at Technology Builders, Inc. Before joining Technology Builders, Inc., Mr. Walker spent six years defining and implementing large scale, complex financial services and banking applications.
“I am thoroughly impressed by the iRise team and platform,” said David Walker. “Organizations have been trying to solve definition-related problems for many years now - with limited amounts of success. Static, list-centric tools are hard for business people to use and are not enough to convey the 'understanding' that is required for complex business systems. For the first time, iRise has a solution that will truly bridge the gap between business and IT in a visual, interactive and compelling way.”
“David brings a tremendous amount of industry experience and thought leadership to our organization,” said Emmet B. Keeffe III, CEO and co-founder of iRise. “His advanced knowledge of the requirements management and application definition market will be invaluable as we continue to drive adoption of visual application simulation and expand our reach worldwide. He has already proven himself to be an important member of our team.”
Mr. Walker holds a BSc. in Economics from Trent University, Peterborough, ON.
About iRise
iRise® is dedicated to bridging the communication gap between business and IT by improving the process of defining software. Global corporations like Accenture, Agilent, CNA, CSAA, Health Net, Sprint, SunTrust and Wachovia use its market leading application definition platform to get requirements right - the first time. iRise application simulations cut rework costs, accelerate time to market and reduce the risks associated with global development on mission-critical business systems initiatives. Unlike text-based requirements, visual iRise simulations are unambiguous and enforceable specifications that ensure the needs of the business are clearly understood and met. iRise simulations can be built by business experts and used in a collaborative global model to quickly iterate on stakeholder requirements with business people, dramatically improving project success. Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley Venture Partners and has sales offices across North America.

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