The invention covered by this patent is the use of a graphical, drag-and-drop interface to allow non-technical users to define functionally rich simulations – without resorting to software code to generate them. The state-of-the-art prior to iRise's invention was to repurpose tools and languages originally created for production software development to create 'prototypes'. With this invention, the user is shielded from learning keywords, complex syntax and other challenging requirements common in programming and scripting languages. The patent also protects certain specific implementations of our "alternate view" and "reusable master" features.

"The key to our continued business success is our product," said Maurice Martin, president and co-founder. "iRise is designed for business analysts and user experience professionals, making adoption by non-technical users a non-issue. We're extremely proud of our first patent, which is the end result of tremendous innovation from a group of engineers and designers that believed there had to be a better way to define and build software. With over $200B of application development happening every year in North America alone and our customers reporting 30% savings in budgets and in time to market as a result of using iRise, we are excited about the potential economic impact of our invention and intend to aggressively protect our intellectual property."

iRise's patent portfolio is expected to grow further with four other patent applications under review by the U.S. PTO, and similar submissions with the European Patent Cooperation Treaty (PCT) office. The full text and images of the U.S. patent no. 7,174,286 are available at www.uspto.gov by doing a patent number search under issued patents. To help illustrate the invention that is covered by the patent, go to www.irise.com/patent/index.php.

About iRise
iRise® (www.iRise.com) is dedicated to bridging the communication gap between business and IT by improving the process of defining software. Leading corporations like Agilent, Sprint, Wachovia, Sun Trust Bank, Royal Caribbean Cruise Lines and Motorola use its market leading application definition platform to get requirements right - the first time. iRise application simulations cut rework costs, accelerate time to market and reduce the risks associated with global development on mission-critical business systems initiatives. Unlike text-based requirements, visual iRise simulations are unambiguous and enforceable specifications that ensure the needs of the business are clearly understood and met. iRise simulations can be built by business experts and used in a collaborative global model to quickly iterate on stakeholder requirements with business people, dramatically improving project success. Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley Venture Partners and has sales offices across North America.

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iRise is a registered trademark of iRise. All other companies and products mentioned are trademarks and property of their respective owners.