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Brooke Seawell Joins iRise Board of Directors

Industry Veteran Brings Proven Record of Success in Scaling Technology Leaders

EL SEGUNDO, Calif. –— January 19, 2005 — iRise®, the world’s leading application definition software and services company, today announced that industry veteran and finance expert Brooke Seawell has joined its board of directors. Seawell, a venture partner with New Enterprise Associates, Menlo Park, Calif., brings a wealth of financial and operational growth experience to iRise from NetDynamics, Synopsys, Informatica, NVIDIA and a number of other successful companies.

“I am thoroughly impressed with the iRise team and the rate at which they are winning brand-name customers,” said Seawell. “I look forward to becoming part of this unique company and forging the next chapter in what is proving to be an extraordinary story.”

As the senior vice president of finance and operations at Synopsys, Seawell helped grow the company from revenues of $20 million to more than $500 million. Following Synopsys, he held the position of executive vice president at NetDynamics for more than 18 months before selling the company to Sun Microsystems. It was in his role at NetDynamics that Seawell was first introduced to iRise CEO and co-founder, Emmet B. Keeffe III.

“Brooke brings invaluable guidance to our board,” said Keeffe. “Brooke is now part of the world-class team that iRise is putting in place to rapidly scale as we meet the growing demand for application definition products.”

The iRise application simulation product is the world’s first enterprise software platform that eliminates up to 80% of rework costs on custom-built application projects. Historically organizations across industries have relied on text-based requirements during the application definition process, often resulting in failed or stalled projects due to miscommunication and inaccurate interpretation. For the first time, business analysts, IT managers and systems integrators can validate application requirements directly with stakeholders early in the process. The iRise simulation helps solidify specifications during interactive review sessions and the visually accurate, functionally rich simulation behaves like the final coded application - acting as a stable blueprint for the implementation team.

About Brooke Seawell
Seawell joined New Enterprise Associates (NEA) in January 2005 and focuses on software and semiconductor companies. From 2000 to 2004, Seawell was a venture partner at Technology Crossover Ventures (TCV). Prior to TCV, he spent 25 years serving in financial and operational positions at several high-tech companies. From 1997 to 1998 Seawell worked as executive vice president at NetDynamics Inc. From 1991 to 1997, Seawell was senior vice president, finance and operations and CFO of Synopsys, an electronic design automation software company. During his tenure at Synopsys, revenue grew from $20 million to $500 million. Seawell engineered the company's IPO in 1992. Seawell previously worked as vice president, finance and manufacturing and CFO of Weitek, and co-founder and CFO of Southwall Technologies. He also serves on the boards of Informatica, NVIDIA and CoWare.

About iRise
iRise® is dedicated to bridging the communication gap between business and IT by improving the process of defining business applications. Focused on Fortune 1000 companies, its innovative iRise application simulator enterprise software platform recently received eWEEK magazine's Analyst's Choice award. It allows an organization to "test market" applications with customers, partners and employees before making funding decisions and validate business requirements with stakeholders during the definition process. iRise ensures business applications actually meet the needs of the business. With the same focus, its services group has successfully translated the needs of business users to deliver mission-critical business applications for more than 100 customers on 300 engagements. The company is based in El Segundo, Calif., with regional offices in New York and San Francisco, and sales offices covering the continental US.




iRise Press Contact

Carla A. Schlemminger
iRise
+1.415.772.0827
carlas@irise.com


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