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Startup City TV: iRise Elevator Pitch
Emmet B. Keeffe III on InformationWeek.com

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More Video >> Startup City TV: In conversation with Art Whittmann

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About iRise
As the global leader in business application visualization, iRise® is driving fundamental change in the $500 billion global software world, just as CAD tools have become a competitive necessity and transformed other industries. Companies like Wachovia, CompuCredit, UPS and M.D. Anderson Cancer Center are transforming the way they define business applications by using iRise software to quickly create high impact simulations of custom & packaged applications before coding as an alternative to text-based requirements specifications. iRise simulations are visual blueprints that are exact mock-ups for what to build, eliminating confusion, accelerating time to market with less cost and risk, especially when global sourcing is a strategy. Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley Venture Partners and has sales offices across North America.

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iRise is a registered trademark of iRise. All other companies and products mentioned are trademarks and property of their respective owners.