Named "Entrepreneur of the Year" by Inc. magazine and described by Newsweek as "the man responsible for more innovations in modern aviation than any other living engineer," Burt Rutan is a bold entrepreneur and designer with a vision and passion for the advancement of technology. In 2004, Rutan made international headlines as the designer of SpaceShipOne, the world's first privately-built manned spacecraft to reach space and opened the door to space tourism. Presentation Abstract

Achieving the Impossible with Innovation & Creativity As a world-renowned airplane and spaceship designer that has led a team of entrepreneurs and problem solvers literally into outer space, Mr. Rutan will focus his talk on how small groups of highly creative people can leverage innovative thinking to accomplish the amazing. Drawing from his own experiences, Mr. Rutan will focus on delivering practical advice for individuals and businesses that want to break down barriers to creativity and fully realize the potential for innovation. Topics covered will include: How to find innovators and fresh ideas How to break down common barriers to innovation Leveraging technology to get the job done How small teams can work to achieve the 'impossible'

		Gary Beach Publisher Emeritus, CIO Magazine Gary's Bio Presentation Abstract
		Gary Beach brings 28 years of information technology publishing experience and knowledge to his role as publisher emeritus of IDG's CIO magazine. A prolific presenter, Beach is a highly regarded spokesperson throughout the United States and global technology industry. He has testified before both the U.S. House and Senate and is frequently quoted by major media organizations such as CNN, USA Today, The New York Times, San Francisco Chronicle and San Jose Mercury News. As CIO Magazine's resident expert on the CIO Magazine Tech Poll, he has provided commentary to a number of media outlets including Reuters, Business Week, The Associated Press and CNBC. He also served as a guest commentator on NPR's "All Things Considered" program, covering topics ranging from PC recycling to improving technology education. Prior to joining CIO magazine in 1997, Beach was president of two IDG publications, Computerworld and Network World. He joined IDG in 1987 after a ten year career at McGraw-Hill Incorporated. A Conversation with Gary Beach As publisher emeritus of CIO magazine, Gary has his finger on the pulse of the CIO community. This session will take the form of a lively on-stage interview with Gary, where we will explore the latest trends, survey data and direct feedback from the office of the CIO on topics such as: Business alignment The role of technology in driving Innovation Global sourcing Project funding Top priorities for the CIO of tomorrow
		Carl Bass President & CEO, Autodesk Carl's Bio
		Carl Bass is president and chief executive officer of Autodesk, Inc. Formerly he was Autodesk's chief operating officer, responsible for worldwide sales, marketing and product development. Autodesk products serve the manufacturing, building, infrastructure, and media and entertainment industries. Bass co-founded Ithaca Software, the developers of HOOPS, which was acquired by Autodesk in 1993. Bass serves on the Board of Directors of Autodesk and iRise. He holds a bachelor's degree in mathematics from Cornell University.
		Wing Lee Director of Innovation Realization, Sprint-Nextel Wing's Bio Presentation Abstract
		Wing K. Lee is reponsible for driving next generation innovation at Sprint Nextel. As founding leader of the Sprint Innovation Lab, his team help Sprint achieve industry leadership in innovation with a number of industry-first's in the core business as well as Sprint's new 4G business. Lee was appointed as Chief Technologist at Sprint at 2002. He took on the responsibility of Enterprise Architecture at Sprint's Wireless Division, serving as the technology leader, across business units, in all aspects of architecture and system engineering, resulting in highly successful launch of the first nationwide high speed wireless network in the U.S. Before joining the Wireless Division, he had responsibility for overall engineering leadership in middleware and security infrastructure at Sprint's Long Distance Division. The innovative solutions Wing conceived and implemented have resulted in a robust stream of awarded and pending patents at the U.S. Patent Office. Lee is the unique holder of two of Sprint Nextel's top honors – Leadership Excellence Award (2005) and Technology Leadership Award (2001) – in recognition of his excellence in executive leadership and in technology leadership. In 2002, Lee was recognized as the Asian American Engineer of the Year during the 2002 U.S. National Engineers Week. Lee is a graduate of the University of Texas at Austin and has completed Executive Certificate Program in Management and Leadership at MIT's Sloan School of Management. Hyper-connectivity: Envisioning the Digital Future As the director of innovation realization for Sprint-Nextel, Wing Lee has an amazing viewpoint on the direction technology is taking all of us. Technology is driving the merger of the virtual and real worlds in new and interesting ways that will affect how we work, play and interact. In this session Wing will discuss where we are today and the important roles that design, interactivity, connectivity and empowerment will play in his vision for the digital future.
		Dr. Guido Sacchi CIO & Senior Vice President, Corporate Strategies, CompuCredit Guido's Bio Presentation Abstract
		At CompuCredit, Guido's responsibilities include setting and executing the company's IT strategies, delivering business value from technology and running the company's worldwide IT operations. Guido has an exceptional track record in improving business performance through the design and execution of IT strategies and programs. He specializes in leveraging technology to drive growth and performance improvements. At CompuCredit, Guido has enabled the business to deliver unprecedented results through the execution of acquisitions, technology architectures, and IT solutions. In the past, he has worked at the executive level to align IT and business performance, thus achieving tangible returns on IT investments. Guido's experience and background include senior management positions at Deloitte Consulting and PricewaterhouseCoopers, more than 19 years of international experience across industries, degrees in engineering from the University of Rome (Italy) and appointments at the Massachusetts Institute of Technology. Guido lives in Atlanta, GA with his wife, Ellen, and his children, Lorenzo and Alessia. He is a frequent speaker and magazine contributor on the topics of technology management, intersection of business and technology, leadership and organizational change. He serves on the Technology Association of Georgia (TAG) Board of Directors and on the Advisory Board of the Georgia CIO Leadership Association (GCLA). Guido is the Board Chairman of Park Pride, a non-profit organization dedicated to improving quality of life in metro Atlanta through the preservation, improvement and creation of parks and recreational spaces. He is active in WIT (Women in Technology) programs and serves as a mentor in the Achieva (formerly Georgia 100) program. Guido is the 2004 GCLA National CIO of the Year, a recipient of the CIO 100 Award in 2004, 2005 and 2006, and of the Society of Information Management (SIM) Senior Leadership Award in 2006. The Bright Side of Information Technology: Disciplined Innovation for Business Value Disciplined Innovation is at the heart of today's competitive advantage. The presentation will focus on balancing the key ingredients of idea generation with execution, including the challenges that present themselves along the way and some practical solutions to succeed in the innovation arena.
		Barry Libert CEO, Shared Insights & Author, "We Are Smarter Than Me" Barry's Bio Presentation Abstract
		Barry Libert is the CEO of Shared Insights LLC. Shared Insights owns and operates business communities that enable enterprises and their professionals to communicate and collaborate in order to make better decisions based on the experience of peers, experts and leading industry vendors. Previously, Libert was employed by Arthur Andersen, the John Hancock and McKinsey & Company. He has founded and sold two successful businesses. He has written two business books on the value of information and relationships; published numerous articles, including those published in Newsweek, Smart Money, Barron's, The Wall Street Journal and The New York Times, and has appeared on CNN, CNBC and FNN. He has spoken at more than 100 events worldwide, to more than 20,000 people, on the value of information and relationships in business. A graduate of Tufts University, Libert earned his MBA from Columbia University. Putting the Power of "We" into Your Career & Your Business At a time where community and social networks are starting to infiltrate every aspect of our personal and professional lives, it is essential to understand how "you" can incorporate the power of "we" into your business. During Barry's keynote, he will discuss how companies like Eli Lily, Proctor & Gamble, Dell and of course, iRise are working with the wisdom of their customer and employee crowds to improve every aspect of their businesses. Barry will also discuss how business analyst and user experience professionals are interacting with a growing ecosystem to advance their skills and careers. Learn how professionals and companies are using community to: Connect with the ecosystem Design better experiences Create more innovative products Accelerate learning from peers Contribute to best practices & a body of knowledge
		Guy Hamblen Project Manager, IT Advanced Technology Group, United Parcel Service Presentation Abstract
		Enterprise Transformation Using iRise at UPS Leveraging application simulation to get the right applications to market faster, with lower costs, is a fast becoming a proven strategy. In order to get the most out of this kind of transformational technology, organizations need to also focus on the people and process challenges. This presentation will focus on how UPS is rolling out iRise successfully across a number of diverse business units. Topics covered will include: Rapid adoption of iRise by application development teams across the IT organization Discussion of traditional project lifecycle strategies of goals, project plans, implementation, challenges, solutions to those challenges Getting a closer alignment between business stakeholders and IT development groups to improve operational performance A summary of results Best practices and "phase 2" key initiatives

Bellagio Las Vegas

Location: Tower Ballroom

For Guest Room Reservations, Please Call 1-888-987-6667
and Ask for the iRise/Fusion Conference Room Rate

For more information, visit www.bellagio.com.

Fusion '07 at a Glance

Welcome Reception: Wednesday October 10, 2007
6pm - 9pm, Caramel Nightclub at Bellagio

TIME THURSDAY, OCTOBER 11, 2007 7:00 - 8:00 BREAKFAST 8:15 - 8:30 Welcome Remarks Emmet B. Keeffe III, Co-Founder and CEO, iRise 8:30 - 9:45 Opening Keynote Burt Rutan, CEO and Founder, Scaled Composites "Achieving the Impossible with Innovation & Creativity" 9:45 - 10:00 BREAK 10:00 - 10:45 Keynote Guy Hamblen, Project Manager, IT Advanced Technology Group, UPS "Enterprise Transformation Using iRise at United Parcel Service"   CASE STUDIES 11:00 - 11:30 General Motors Comerica Bank OneSpring 11:40 - 12:10 MD Anderson KeyBank Xede 12:15 - 12:45 Keynote Carl Bass, President and CEO, AutoDesk 12:45 - 2:00 SPONSORED LUNCH   BIRDS OF A FEATHER SESSIONS 2:00 - 3:30 Business Analyst Track Usability Track 3:30 - 3:45 BREAK   CASE STUDIES 3:45 - 4:15 Delta Airlines Wells Fargo Bank Blue Cross Blue Shield of Michigan 4:25 - 4:55 WaMu Card Services Jay Morgan, UI Expert IBM Rational & iRise 5:00 - 5:30 Keynote Gary Beach, Publisher Emeritus, CIO Magazine 5:30 - 7:00 BREAK 7:00 - 10:00 EVENING RECEPTION AND DINNER

TIME FRIDAY, OCTOBER 12, 2007 7:00 - 8:30 BREAKFAST 8:30 - 9:15 Keynote Barry Libert, CEO, Shared Insights "Putting the Power of 'We' into Your Career & Your Business" 9:15 - 10:00 Keynote Wing Lee, Director of Corporate Innovation, Sprint-Nextel "Hyper-connectivity: Envisioning the Digital Future" 10:00 - 10:15 BREAK   CASE STUDIES 10:15 - 10:45 Brink's Citi Cards id8 10:55 - 11:25 Asurion ad2 Deloitte 11:25 - 11:45 BREAK 11:45 - 12:15 iRise Product Roadmap Peter Indelicato, Senior Product Manager, iRise 12:15 - 12:45 Closing Keynote Guido Sacchi, CIO & Senior Vice President, Corporate Strategies, CompuCredit "The Bright Side of Information Technology: Disciplined Innovation for Business Value" 12:45 - 1:00 Closing Remarks Emmet B. Keeffe III, Co-Founder and CEO, iRise 1:00 - 2:00 SPONSORED LUNCH   WORKSHOPS 2:00 - 6:00 iRise Basics Session: Introduction to Basic Modeling in iRise 6 iRise Dynamic Simulation: Advanced Modeling in iRise 6 BA Session: Building the Next-Generation Business Analyst IBM Rational Technical Seminar (2:00 - 4:30)

• Burt Rutan
  CEO & Founder, Scaled Composites
  Read Abstract
  Achieving the Impossible with Innovation & Creativity
  As a world-renowned airplane and spaceship designer that has led a team of entrepreneurs and problem solvers literally into outer space, Mr. Rutan will focus his talk on how small groups of highly creative people can leverage innovative thinking to accomplish the amazing. Drawing from his own experiences, Mr. Rutan will focus on delivering practical advice for individuals and businesses that want to break down barriers to creativity and fully realize the potential for innovation.

  Topics covered will include:

  • How to find innovators and fresh ideas
  • How to break down common barriers to innovation
  • Leveraging technology to get the job done
  • How small teams can work to achieve the 'impossible'

• Gary Beach
  Publisher Emeritus, CIO Magazine
  Read Abstract
  A Conversation with Gary Beach
  As publisher emeritus of CIO magazine, Gary has his finger on the pulse of the CIO community. This session will take the form of a lively on-stage interview with Gary, where we will explore the latest trends, survey data and direct feedback from the office of the CIO on topics such as:

  • Business alignment
  • The role of technology in driving Innovation
  • Global sourcing
  • Project funding
  • Top priorities for the CIO of tomorrow

• Carl Bass
  President & CEO, Autodesk
• Wing Lee
  Director of Innovation Realization, Sprint-Nextel
  Read Abstract
  Hyper-connectivity: Envisioning the Digital Future
  As the director of innovation realization for Sprint-Nextel, Wing Lee has an amazing viewpoint on the direction technology is taking all of us. Technology is driving the merger of the virtual and real worlds in new and interesting ways that will affect how we work, play and interact. In this session Wing will discuss where we are today and the important roles that design, interactivity, connectivity and empowerment will play in his vision for the digital future.

• Dr. Guido Sacchi
  CIO & Senior Vice President, Corporate Strategies, CompuCredit

Read Abstract
The Bright Side of Information Technology: Disciplined Innovation for Business Value
Disciplined Innovation is at the heart of today's competitive advantage. The presentation will focus on balancing the key ingredients of idea generation with execution, including the challenges that present themselves along the way and some practical solutions to succeed in the innovation arena.

• Barry Libert
  CEO, Shared Insights & Author, "We Are Smarter Than Me"
  Read Abstract
  Putting the Power of "We" into Your Career & Your Business
  At a time where community and social networks are starting to infiltrate every aspect of our personal and professional lives, it is essential to understand how "you" can incorporate the power of "we" into your business. During Barry's keynote, he will discuss how companies like Eli Lily, Proctor & Gamble, Dell and of course, iRise are working with the wisdom of their customer and employee crowds to improve every aspect of their businesses. Barry will also discuss how business analyst and user experience professionals are interacting with a growing ecosystem to advance their skills and careers.

  Learn how professionals and companies are using community to:

  • Connect with the ecosystem
  • Design better experiences
  • Create more innovative products
  • Accelerate learning from peers
  • Contribute to best practices & a body of knowledge

• Guy Hamblen
  Project Manager, IT Advanced Technology Group, United Parcel Service

Read Abstract
Enterprise Transformation Using iRise at UPS
Leveraging application simulation to get the right applications to market faster, with lower costs, is a fast becoming a proven strategy. In order to get the most out of this kind of transformational technology, organizations need to also focus on the people and process challenges. This presentation will focus on how UPS is rolling out iRise successfully across a number of diverse business units.

Topics covered will include:

• Rapid adoption of iRise by application development teams across the IT organization
• Discussion of traditional project lifecycle strategies of goals, project plans, implementation, challenges, solutions to those challenges
• Getting a closer alignment between business stakeholders and IT development groups to improve operational performance
• A summary of results
• Best practices and "phase 2" key initiatives

• ad2
  Presenter: Brad Mooberry, CEO/President/CCO
  Read Abstract
  iRise for High-end Design
  ad2 is an award winning interactive agency. Our client, Curtco, is the premiere media brand and publisher of the Robb Report – a lifestyle magazine in the ultra luxury category (i.e., jets, yachts, ultra luxury autos, watches, etc.).

  ad2 used iRise in place of our traditional wire frame documents. Our challenge with wire frames is to keep the client from interpreting this delivery as an actual design and layout of pages rather than simply trying to identify and represent the elements that need to be on any given page. What we found was that iRise is an incredible solution to use to for this milestone delivery but we had to work harder than ever to try to keep the initial delivery from looking too much like a design.

  The result – at the end of our presentation, the CEO claimed, "we had just saved them 6 months," which was attributed to interacting with a simulation rather than a collection of pages with boxes on them; trying to make sense of how everything was connected. Their new site is scheduled for launch in November. Come to this session for a sneak peek!

  Other highlights of the presentation include:

  • Best practices to manage client expectations with iRise
  • Using iRise to supercharge collaboration – internally and externally
  • Reaping the benefits of using iRise to save time, avoid miscommunication and eliminate scope creep

  An iDoc highlighting key points of the discussion will be demonstrated.

• Asurion
  Presenter: Ellen Baker, Business Analyst
  Read Abstract
  Simulating Call Center Success: A Success Story in Progress
  Serving more than 60 Million wireless subscribers, Asurion provides insurance and warranty management for people's wireless devices. 4,000 CSRs work round-the-clock saving customers more than half a billion dollars annually. Ellen's discussion will focus on the ergonomic redesign of their call center application; also used as the project to introduce iRise to Asurion.

  The original application, having grown organically over several years, did not meet the needs of the users. Less than optimal flow from page-to-page caused conversations with customers to take longer than was necessary. Initial expectations, as a result of this redesign, were to be able to save an average of 15 seconds per call. Actual results have shown that Asurion has more than doubled the expected result.

  Using iRise to fine-tune the application before going to development helped to create a system that is exceeding our expectations. A presentation of the new design will be shown as well as review of actual metrics associated with the project.

  Come to this presentation to learn about:

  • Integrating iRise into the Microsoft Solutions Framework (Agile) development methodology
  • Simulating a complex, call-center environment
  • Reducing the number of missed requirements and "gotcha's" throughout a project
  • Using iRise as an expectation and estimation management platform

  An iDoc highlighting key points of the discussion will be demonstrated.

• Blue Cross Blue Shield of Michigan
  Presenter: Karen Uetz, Manager of Business Application Design, Customer Experience & Portal Delivery
  Read Abstract
  Simulation and the Technical Proof of Concept: Building a Member Portal
  Getting started with iRise? Blue Cross Blue Shield of Michigan began with two objectives: (1) validate the use of iRise and Simulation, and (2) demonstrate seamless servicing by creating a participatory definition experience for a new member portal. This talk focuses on moving an organization from a static paper-intensive process to a dynamic & interactive process for Requirements Definition and Web Delivery. Over the course of 9 weeks, we moved from 48 business scenarios to 12 high-fidelity simulated scenarios and saw that stakeholders from end users up to senior management confirmed the definition process was faster, clearer and fostered better collaboration. It turned out to be a great introduction to a new and better way to do requirements definition.

  Discussion highlights include:

  • How much fidelity and how far can and should you take a simulation in iRise
  • Doing Usability Testing before development
  • Using iRise as a platform for the collection of accurate feedback

  An iDoc highlighting key points of the discussion will be demonstrated.

• Brink's
  Presenter: William McCary, Senior Business Analyst
  Read Abstract
  Simulating Applications key to Legacy Systems Replacement
  The Brink's truck routing project is a significant upgrade to a key trucking application that tracks daily armored truck pickups and deliveries from bank branches and other customers. The new tracking application employs a complex user interface based on rich user interface technology that requires a variety of right-click mouse accessible options and keyboard combinations. Using iRise to accurately model the new system's intricate interface and stimulate conversation with the stakeholder community introduced positive transformation by significantly improving the relationship between business and IT.

  Topics covered during this discussion include:

  • Simulating complex user interfaces
  • Improving relationship between business and IT
  • Improving collaboration and quality of feedback through a "richer" approach to communication
  • Integrating iRise into an agile approach to development

  An iDoc highlighting key points of the discussion will be demonstrated.

• Citi Cards
  Presenter: Cynthia Bacani, Design & Usability Manager, Citi Cards IT Intranet Web Solutions
  Read Abstract
  iRise and Offshore Development
  Off-shoring provides advantages, but it must be approached carefully. Communication, which is difficult enough with collocated resources, becomes even more important in an outsourced delivery model. Citi has employees onshore doing planning, requirements and design who then collaborate efficiently with designers and developers off-shore for the balance of the SDLC. Examples of projects that will be discussed include a Statements, Messages and Inserts Product which automates the entry, prioritization and execution of advertising collaterals in credit card statements in billing statement and a Software Capitalization Application.

  Come to this presentation to learn more about:

  • Using interactive simulation for progressive elaboration during reviews with client to validate their functional requirements
  • Budgeting for the impact of iRise on the requirements definition phase of your projects
  • Using the iDoc as the BRD; making communication with offshore resources more effective

  An iDoc highlighting key points of the discussion will be demonstrated.

• Comerica Bank
  Presenters: Dora Baltrusaitis, eBusiness Architect, & Kirk Tsai, Lead Information Architect
  Read Abstract
  Collaborate, Innovate and Create
  How do you design, develop, align and implement a vision for a large corporate initiative that integrates new technologies, involves dozens of stakeholders across multiple disciplines, and then reduce the project's lifecycle by more than two months? Through a committed team, strong collaboration and iRise! Using iRise to flesh out new ideas and concepts, define & validate user requirements and obtain buy-in and approvals from executives, Comerica Bank reduced requirements-related defects by 80% for a large corporate portal project. Kirk and Dora will team up to discuss ways business analysts and information architects can collaborate together and share tips you'll be able to use in your organizations.

  Come to this presentation to learn more about:

  • Integrating business analysis with information architecture
  • Real-time simulation review/modification sessions with stakeholders
  • Strengthening customer relationships through a collaborative and inclusive approach to communication

  An iDoc highlighting key points of the discussion will be demonstrated.

• Delta Airlines
  Presenter: Carol Kilpatrick, Senior Modeling and Design Specialist, Delta Airlines
  Read Abstract
  Simulating New Value-added Functionality for delta.com
  Delta's Merchandising Project recently added functionality to delta.com to improve the user experience with respect to arranging hotels, cars, travel insurance and trip amenities. This revenue-generating effort was highly visible and fast paced. iRise clearly speeded development: visuals supported requirements gathering; simulations let us do multiple usability tests at the airport. iDocs enhanced our communications with third-party vendors.

  Come to this presentation to learn more about:

  • Using iDocs for unambiguous communication with 3rd party vendors
  • Providing a framework to enable new iRise users to make major project contributions immediately
  • Usability testing with real customers; getting to the real requirements FAST!

  An iDoc highlighting some capabilities of the project will be demonstrated.

• General Motors
  Presenter: Dr. Richard Frost, Global Director, Information Systems & Services
  Read Abstract
  Benefits of Requirements Simulation in a Global Environment
  General Motors has consistently been a leader in use of Computer Aided Design (CAD), simulation and virtual reality for the design of their cars and trucks. The Information Systems and Services (IS&S) department realized the benefits of simulation and decided to leverage these benefits for the development of information systems. These techniques result in better products, faster development and foster global collaboration.

  After evaluating numerous approaches and performing global pilots, General Motors has now incorporated requirements simulation as part of their standard process. The simulations allow the business to visualize their business processes, clarify system behaviors and gain global consensus before the start of development. This is beneficial in a global environment where stakeholders have diverse backgrounds, cultures and languages and communication is difficult.

  Come to this presentation to learn more about:

  • Communicating visually and interactively to overcome cultural barriers, language ambiguities and geographical/time constraints
  • Determining actual requirements for complex, globally-deployed systems
  • Using simulation to help stakeholders accurately envision the "to be" state for globally deployed systems

• IBM Rational & iRise
  Presenters: Barry Carlson, IBM Rational Software Sales Executive, Western Region, and Chris Fuller, iRise Enterprise Solutions Manager
  Read Abstract
  Align your Software Development Requirements with your Business Goals
  IBM Rational and iRise will share how customers have used their integrated requirements definition and management solution to improve their software development process and deliver quality solutions on time.

  Once you've outlined your requirements for a development project, there's still a long way to go. How will you manage these requirements? How do requirements impact your application lifecycle – and your bottom line? Learn how to ensure that your requirements are not only on target – but that the software developed maps to those requirements and is tested appropriately. The results will improve your software development process, and have a real impact to your business' bottom line.

  Join us for a high-level overview and demonstration to learn more!

• id8
  Presenter: Michael Terrett, Director, Application Definition
  Read Abstract
  Keeping up with the Googles: Web 2.0 Simulation with iRise 6
  Web 2.0 technologies have ushered in a new generation of web applications with increasingly dynamic and interactive user interfaces.

  If you are developing applications for a competitive marketplace, the ability to simulate rich client behaviors is critical. Prior to the release of iRise 6, the demand for this capability has forced iRise modelers to employ intricate workarounds or resort to using other tools.

  Using iRise 6, we are now successfully simulating rich Web 2.0 behavior with no loss of fidelity or functionality. This ability has empowered us to help our clients deliver competitive, cutting-edge consumer-facing applications.

  At this presentation, we will:

  • Show you some of the Web 2.0 features that we have recently simulated for projects currently underway
  • Illustrate how client-side interaction affects the user experience, and how realistically simulating these features enhances stakeholder evaluation and usability testing
  • Demonstrate the range of behaviors that are supported in iRise 6, and show how combining them with existing iRise capabilities can produce powerfully compelling simulations

  An iDoc highlighting key points of the discussion will be demonstrated.

• KeyBank
  Presenter: Mary Zyrkowsky, Agile Project Coach, KeyBank
  Read Abstract
  Could you iRise that for me?
  KeyBank is a study in innovation. From our advanced "build vs. buy" decision methodology, to our use of an agile development process for complex financial applications to our novel "bottom's up" approach to rolling out enabling technologies, KeyBank is an exciting place to be. How well does iRise work in an agile environment, you might ask? The first big win for iRise at Key is with our Customer Experience Desktop team, iRise was used with great success to both secure buy-in and manage expectations for enhancements where the scope impacted users across the enterprise.

  Come to this presentation to learn more about:

  • Implementing iRise in an agile development environment
  • Using iRise as a demonstration/experimentation platform for concept exploration
  • Securing broad-based buy-in from a varied and disparate group of stakeholders

  An iDoc highlighting key points of the discussion will be demonstrated.

• M.D. Anderson Cancer Center
  Presenter: O'Dell Hutchison, Business Systems Analyst, UT MD Anderson Cancer Center
  Read Abstract
  Better Systems Mean Better Patient Care
  As a specialty hospital with a significant outpatient component, M.D. Anderson Cancer Center was faced with finding a vendor who could address all of the unique requirements for an Electronic Medical Record (EMR) system. After serious consideration, M.D. Anderson leadership made the decision to develop and support an EMR system internally. This provides a unique opportunity to support the continuum between inpatient and outpatient activities so prevalent in oncology care. By incorporating iRise into its development methodology, turn around time for new functionality (specifically Patient Needs Assessments and Order Entry) has decreased by approximately 40%.

  Come to this presentation to learn more about:

  • When/how to use low-fidelity and high-fidelity simulations
  • Using iRise to drive the ambiguity out of future Clinical process workflows
  • How iRise was used as a communication vehicle to improve dialog between clinicians and developers
  • Using iRise to validate Use Case documents and test scripts, early in the process

  An iDoc highlighting key points of the discussion will be demonstrated.

• OneSpring
  Presenter: Jason Moccia, Managing Partner
  Read Abstract
  The Changing Face of Requirements Definition
  A lot of attention has been focused on the tactical side of simulation and not on the strategic aspects. The use of iRise at the strategic level brings a new set of opportunities, and challenges, to organizations expecting to reap the rewards of simulation. How does simulation affect how we document requirements? How might my organizational roles change as a result of implementing iRise? How does process fit into the equation?

  Based on real-world consulting experience on a variety of projects implementing iRise, OneSpring will help shed light on the above questions by presenting real-world scenarios and examples on the topic.

  The presentation will cover the following:

  • How to think about simulation from a strategic perspective
  • Integrating the Information Architecture and Business Analysis disciplines
  • Process challenges and recommendations

• Washington Mutual Card Services
  Presenter: Anne Friend, Vice President, Customer Advocacy
  Read Abstract
  Introducing iRise into Your Organization
  On a recent Debit Card Claims project, iRise was used to great effect to facilitate workshops between Information Technology, Card Processing subject matter experts and their system integrator development partner Accenture. Saving more than $300k associated with software changes, before they happened, Washington Mutual Card Services is using iRise to create a roadmap, helping them get to the "to be" state for new product capability.

  This presentation will highlight:

  • Using iRise in a JAD session to validate requirements/designs on-the-fly
  • Introducing new technologies into a lean organization with minimal disruption
  • Using iRise to drive efficiencies when dealing with offshore partners

  An iDoc highlighting key points of the discussion will be demonstrated.

• Wells Fargo Bank
  Presenter: Luke Borgnis, AVP of User Centered Analysis and Design, Wells Fargo Bank
  Read Abstract
  Optimizing iRise for Competitive Advantage
  Luke will provide a comparative case study between two projects within the same corporate program demonstrating the specifics of utilizing iRise for competitive advantage through User Centered Design (UCD) methods. By highlighting the differences between how UCD was implemented between two projects within relatively similar project climates, the deltas between the outcomes can be analyzed and quantified for meaningful process lessons, especially as to how iRise can be used successfully.

  Come to this presentation to learn more about:

  • "Guerilla usability testing" using simulation
  • Proving project ROI before building the application
  • Effective simulation to achieve holistic business vision; avoiding process silos

  An iDoc highlighting key points of the discussion will be demonstrated.

• Xede
  Presenters: John Birgbauer, Founder, & Shawn Thomas, Managing Director of Consulting Services
  Read Abstract
  Building a Solution Definition Competency Center
  Organizations frequently introduce new ideas and technologies but often fail to reap the full value of the investment. Recognizing there are more solutions than simply installing software, progressive organizations are creating internal competency centers to ensure the execution of consistent processes, maintaining organization learning, and the reuse of best practices. The goals are to broaden enterprise adoption and improve value realization. This session will provide a roadmap for how to build a Solution Definition Competency Center to transform your organization and drive enterprise adoption.

  Learning points:

  • The value of using a Solution Definition Competency Center to drive enterprise adoption
  • How to create and mature a Solution Definition Competency Center
  • Common challenges and pitfalls of a Solution Definition Competency Center

• More Case Studies TBA

• BA Session: Building the Next-Generation Business Analyst
  Carol Miller, VP of Professional Development, Advanced Concepts Center
  Read Abstract
  Critical Skills That Can't Be Bluffed
  While the need for the Business Analyst role is very clear, finding resources with the desired skill set is difficult. The Business Analyst role is the most rapidly evolving in the IT world. To achieve maximum business impact, the future generation of BAs will need to have excellent business-facing skills as well as solid technical and project management skills. This workshop describes these high impact skills, allows you to assess your current skill set, provides examples of techniques that you can apply immediately and practical exercises, and presents a roadmap for improving your individual and/or organizational capabilities.

• iRise Basics Session: Introduction to Basic Modeling in iRise 6
  Shawn Thomas, Managing Director of Consulting Services, Xede
  Brian Stager, Manager of Solution Definition, Xede
  Read Abstract
  Introduction to Basic Modeling in iRise 6
  This workshop is an interactive 4 hour course with hands-on exercises designed for new users to iRise 6. Topics covered include an introduction to the basic capabilities of iRise 6 and how to use such capabilities to elicit and validate requirements and designs for page flow, page layout, navigation, data, business logic, high fidelity user interfaces and dynamic user interaction using actions, events, styles, templates and masters.

• iRise Dynamic Simulation Session: Advanced Modeling in iRise 6
  Johann Mendoza, Manager, Application Definition Group, iRise
  Read Abstract
  Advanced Modeling in iRise 6
  The iRise Dynamic Simulation Workshop is a 4 hour, hands-on skills building course for iRise users interested in developing dynamic, rich simulations with iRise. Participants will receive a quick refresher on advanced iRise user interaction features, then dive into a series of hands-on simulation building exercises. Moderate (1 or more months project usage) iRise experience is required to participate, and all users must bring a laptop with the latest iRise Studio client and license installed.

• IBM Rational Technical Seminar
  Andy Berner, IBM Rational ISV Technical Enablement Manager
  Patrick McDaid, IBM Rational IT Specialist, Services
  Chris Fuller, iRise Enterprise Solutions Manager
  Read Abstract
  Better Requirements Means Better Requirements Management
  Managing your requirements is an important part of a healthy application lifecycle management solution. But how do you get good requirements in the first place. This seminar will discuss the importance in having an integrated requirements definition and management solution and how it affects the broader context of the software development lifecycle. An indepth demonstration of the integration between iRise and IBM Rational RequisitePro will be included.

• Titles and Speakers TBA