Customers ยป
Wells Fargo
Wells Fargo & Co. (NYSE: WFC) leveraged visualization successfully as a strategy to improve customer experience by directly testing new eCommerce capabilities directly with consumers prior to development.
- Company: Wells Fargo
- Industry: Financial Services
- Region: West/Northwest
Featured Resource
Wells Fargo - Video
(27:55)
Luke provides a comparative case study between two projects within the same corporate program demonstrating how iRise can be used for competitive advantage through a User Centered Design (UCD) approach.
