Wachovia

Wachovia, now part of Wells Fargo & Co. (NYSE: WFC), transformed their entire development process by moving to a user-centric design approach leveraging visualization from iRise. Wachovia now performs usability testing before coding as a strategy to dramatically improve customer experience and cut down on contact center calls. After implementing this approach Wachovia was able to reduce contact center calls related to usability by 58%.

"Before we started working with iRise, building complex online financial systems was a time-consuming, risky and pressure-filled proposition. Because we can rapidly generate highly interactive, life-like simulations in iRise, we're able to get developers and stakeholders on the same page. Using iRise is mission-critical for us; it brings the threshold for usability testing way down, translating to Web sites that our customers have found to be really intuitive."

• Carter Hansen
• Senior Vice President of User Centered Design
• Wachovia Corporation