SunTrust Bank

In 2004 SunTrust (NYSE: STI) merged with NCF and focused on building a next generation internet banking platform that would optimize customer experience. iRise was used to quickly visualize the new system that merged best practices from both banks. The visualization was used to gain business approval, steering committee buy-in and marketing approval. They also used the visualization to directly test the proposed new site with bank customers, assuring adoption. Using iRise, they were able to get the application into production 5 months early, with zero rework. The retail business leaders had set a goal of 85% retention within 180 days; actual retention was 93% within 30 days.

"The benefits of compelling online products and services are impressive in terms of impact to the bottom line, increased loyalty and customer acquisition. As we began the project to deliver an enhanced online experience for our customers, we knew we needed a more effective way to validate user requirements. With iRise simulations, we are able to ensure that we are building the right applications for our customers the first time."

• David Nix
• Vice President of Online Banking
• SunTrust