Customers ยป
Ally Bank (GMAC)
Ally Bank (NYSE: GJM) needed a way to quickly visualize the next generation of their online banking applications and quickly get meaningful feedback from a variety of stakeholders. The bank was able to successfully visualize the entire future of their online presence, get buy-off from all the stakeholders and deliver into production much faster.
- Company: Ally Bank (GMAC)
- Industry: Financial Services
- Region: Midwest
Featured Resource
Ally Bank (GMAC) - Video
(25:30)
In this case study, Max talks about recovering his investment in iRise on his first two projects: launching U.S. and Canadian websites. Max discusses how the team overcame hurdles faced with adopting visualization and how his team has been recognized for dramatically lower defect rates.
