FedEx

FedEx (NYSE: FDX) began leveraging enterprise visualization from iRise to enhance their eCommerce strategy. The initial projects were so successful that FedEx now has hundreds of business analysts using iRise across a broad spectrum of projects.

"The real story that lurks out there, plaguing every CIO, is the complexity of it all," Carter says. "How can we introduce things faster? How do we enable a business to move more quickly? That's where we can create the most value." The ability to dynamically and visually show what a developing product will look like generates "a lot of excitement and speed in the front-end processes," the CIO adds. "That's the primary time when you're working with business."

• Rob Carter
• CIO
• FedEx