Guy Hamblen
of UPS discusses how UPS is rolling out iRise successfully
across a number of diverse business units.
iRise customers are successfully transforming the way they do business. By simulating first, they reduce software development cycles, eliminate rework and get to market sooner – realizing true competitive advantages.
UPS: Positioned For The Long Haul
"In fact, UPS is an extreme example of just how deeply IT has become ingrained in business operations."
How Visualization Changes App Dev At UPS "For UPS, though, simulations have become ingrained in most development efforts because it spurs innovation. Fast innovation"
46:32) 
"...analysts must justify why they wouldn't do a simulation for any project involving a user interface."
Shipper cuts friction between end users and IT by simulating the UI before apps are built.
