Michael Loria, Vice President of Business Development, IBM Rational Software "Interactive, immersive software visualization is an important component to solving the endemic problem with requirements on software projects." "iRise is the market leader with this capability, having proven the benefits of visualization across a broad set of industries and application types."

Fred Killeen, Chief Systems & Technology Officer, General Motors "For a century, GM has successfully and consistently built high quality cars and trucks by first creating product simulations or models." "Applying this expertise to visual modeling of software enables GM to deliver increasingly collaborative, innovative and user-centric products to our employees and customers." "We are glad to be working with a strong ecosystem of partners to standardize IT visual modeling across our enterprise and the industry."

Dennis Gaughan, Vice President, AMR Research "The development of specific extensions for products from SAP and IBM signals a new and strong opportunity for the company. It has been able to collect some impressive metrics from customers on how using the platform has shortened time to market and reduced costs, exactly the type of value proposition that customers are looking for in this economic climate. These new templates should significantly accelerate the benefits of the platform for SAP and Lotus customers."

Carl Bass, President & CEO, Autodesk "Already, iRise has made inroads into providing Fortune® 1000 organizations with visual blueprints from which they can build their business applications and speed time to market. I look forward to collaborating with them on their vision."

Ross Wainwright, EVP for North America Field Services, SAP America, Inc. "CIOs everywhere are focused on cutting application development cost, SAP Consulting will leverage the iRise enterprise visualization platform to help achieve this goal as we apply it throughout the entire implementation lifecycle." "Visualization allows us to accelerate the delivery of business software with low risk"

Guy T. Garrett III, Vice President of Online Implementation, BB&T "Something special happens when a group of people interact with visual simulations instead of text-based documents. It's much easier for business people to envision the final result, which leads to better requirements, faster. The collaboration features built into iRise accelerated the whole process."

Brad Ruiter, co-leader of Advanced Customer Technologies at Haworth "The old tools for documenting requirements make it difficult to understand the needs of numerous executive and business stakeholders, we had to break the old model for application definition and development. Moving to iRise visualization will save at least 50% of our time and cost and significantly increase our success rate in 'first time' deployments." "We spent months developing the requirements for our SAP project, iRise visualizations helped us complete in 3 hours what we were unable to complete in 10 months as well as identify features that wouldn't be used and gaps where critical business features weren't present."

Godfrey Nolan, founder and president of RIIS "The growth in our business has been dramatic and much of it can be directly related to our ability to communicate more effectively with our clients using iRise." Visualization is a game changer for consulting firms that now have the ability to build stronger relationships with clients starting with proposal pursuits and continuing right thorough successful delivery." "iRise does for our development team what spreadsheets did for finance ages ago - it gives us the flexibility to rapidly test different scenarios and take the risk and guesswork out of projects."

Guido Sacchi, CIO, CompuCredit "CompuCredit's challenge was to continue providing a high level of service for customers and introduce an easy-to-use portal for valued card holders. We're in a highly competitive market and getting to market fast is imperative. Application simulation is leaps and bounds more efficient than cobbling together text, static screen shots and flow diagrams to envision new applications. iRise does for our development team what spreadsheets did for finance ages ago - it gives us the flexibility to rapidly test different scenarios and take the risk and guesswork out of projects."

Shawn Smith, Vice President of Global IT for Carlson Wagonlit Travel "With our team members spread around the globe, we simply couldn't get consensus fast enough without the iRise platform. Visualization has allowed us not only to move faster, but to cut significant cost out of these projects by giving our business analysts the ability to drive high quality requirements to the rest of the team early in the process."

Wing K. Lee, Director of IT Strategy & Research, Sprint "Decisions like this [iRise] will help us reach a previously announced transformation goal of reducing our overall annual operating expenses by $1 billion by 2006." "iRise shaves off months of suspense." "Application simulation removes the uncertainty from the development process and affords us additional leverage to create a more descriptive, enforceable, and traceable project contract with the outsourcing developer. This improves the quality of our execution, accelerates project resolution, and ensures strong management of our outsourcers."

Ann Harten, CIO for Haworth "We wouldn't dream of designing workspaces or furniture with text, so why would we design mission-critical software without visualizing first? iRise empowers our global organization to fully experience projects early in the process, eliminating confusion about what to build. Now that we've proven that visualization saves us time and money, we've mandated the use of iRise on dozens of new projects."

Chris Lake, Vice President and Director of IT, Sundt Construction "We were missing a key capability to quickly mock-up and demonstrate applications in a way that drove faster buy-in from our business stakeholders." "With iRise we've been able to bring business and IT together in a model that drives faster agreement with less confusion and friction. Overall, we've experienced at least 50% faster delivery on these projects and plan on expanding the use of visualization in the future."

Jim Atteberry, CEO of HealthMEDX "iRise is a critical part of our strategy to improve product quality and gain competitive advantage in an industry that is undergoing incredible transformation." "The single biggest issue with delivering software is communications. The greatest leverage that iRise enables is improving communications at the front-end of the process, which will help us eliminate rework and speed delivery."

Brian Keane, CEO, Dextrys "We are continually seeking ways to increase productivity and improve the quality of the software we build." "The iRise visualization software significantly enhances communication with our China-based development teams. Our clients benefit from faster time-to-market and lower overall software development costs."

Danny Jones, Software Development Manager, Spokane Teachers Credit Union "Using static text requirements documents and screen shots was not working for us. Visualization is a dramatically better experience for our business stakeholders and helps us speed up the process of gaining consensus on what to build. Without rework, we should be able to deliver higher quality applications faster, with less cost."

Anthony Gischen, Sr IT Manager, African Bank "Text-based requirements simply don't work for fast moving companies in competitive industries like ours. Using iRise we can now agree on business needs in real time; no wasted motions or confusion about what to build. The result has been transformational for our organization. We get more done with less cost and have happier business customers."

Chris Lindquist, Editor, CIO Magazine "Every so often you see an idea that seems so intuitively obvious, you wonder why no one, including yourself, had ever thought of it before"

Ram C. Singh, CEO, inforMediq "We have been able to leverage the power of iRise visualization and OneSpring's iPhone templates to quickly and easily validate user interface concepts and application functionality." "By using visualization, we are able to more quickly drive to the core of what is required to be successful, all without any expensive coding."

Erich Grubert, Business Project Director at IWD "iRise visualization solves the fundamental disconnect that can happen between business and IT." "The static text documents and screen shots we used before iRise caused delays and confusion on critical modernization efforts. Now we can get everyone on the same page quickly and virtually eliminate reworking the solution once it's coded, saving us time and money."

Catherine Boivie, CEO, Inventure Solutions "It's paramount for us to have a complete view of Vancity members. We are always looking for ways to further improve our customer interaction and with iRise visualizations; our business analysts can now quickly preview different versions of applications with stakeholders and perform usability testing directly with member-servicing staff earlier in the process."

David Nix, VP of Online Banking, SunTrust "If we hadn't been able to deploy applications that worked as expected on schedule, our ability to retain customers would have been severely impacted." "We had complete buy-in [from management] upfront in the process." "The simulation process eliminated a lot of the back-and-forth sessions that delayed prior projects. The upfront buy-in allowed the [SunTrust] developers to work on integration and scale rather than on a long list of change orders." "The benefits of compelling online products and services are impressive in terms of impact to the bottom line, increased loyalty and customer acquisition." "As we began the project to deliver an enhanced online experience for our customers, we knew we needed a more effective way to validate user requirements. With iRise simulations, we are able to ensure that we are building the right applications for our customers the first time."

Clint Pruett, Director of Knowledge Management, TWG "The impact was immediately obvious." "This is one opportunity for me to make my requirements as crystal clear as I can." "Now you're not going to have to say that in words, you're able to actually give them a picture and make it real." "I really can't understand why anyone would not go with this approach."

Carter Hansen, Director of User-centered Design, Wachovia "Now, we don't have to rely on our technical resources to create prototypes." "We're able to test more applications more often."

Andy Von Canon, CEO of Business Intelligence "We've been very pleased with the iRise platform ease of use, rich functionality, and the results we've been able to achieve for our clients." "Visualization is now an essential strategy for services firms that want to compete more effectively and deliver stellar results."

Melvin Brandman, Chief Technology Officer, Watson Wyatt, LLP "Text-based requirements gathering and validation is no longer viable for complex business systems." "By using iRise simulations, we can dramatically improve the process of defining software applications. Visual simulations are more engaging for the stakeholders and far superior to static, text based descriptions in communicating business needs. The result should be less rework and reduced project risk." "We can now have a high degree of confidence that there will be no big surprises when we get to see the real system for the first time."

Carol Lindstrom, Vice Chairman, Deloitte Consulting "It takes away the mystery. You don't see the technology so you're really able to focus on whatever the business problem is." "They can see it and they can work with it so you don't get surprises like you used to."

Mike Ellis, SVP of Product Management, Accruent We were looking for a tool that allowed us to easily simulate customer behavior and enhance the usability of our solutions" "Using iRise we can create usage scenarios and more easily share ideas with customers, thereby advancing the collaborative process and enabling us to develop solutions that precisely meet their requirements."

Catherine Boivie, CEO, Inventure Solutions, Vancity's IT subsidiary "We are always looking for ways to further improve our customer interaction and with iRise visualizations." "Our business analysts can now quickly preview different versions of applications with stakeholders and perform usability testing directly with member-servicing staff earlier in the process."

Kevin Gary, Assistant Professor- Division of Computing Studies, Arizona State University "The ability to simulate and visualize software with the latest technology has become an essential skill for our students that soon will be entering the workforce." "Future business leaders with a deep background in software visualization are fundamentally more marketable to companies that need to quickly innovate."

Jayson Murray, Vice President of the Project Fulfillment Group, First American Title Insurance Company "There's no question that we will improve the quality of business applications and system enhancements we deliver with iRise." "A picture is worth a thousand words and iRise makes it easier to work with requirements in a visual model, make changes and see those changes reflected in the project vision right away. By having application requirements represented in a visual way, as opposed to in text, that process reduces miscommunication around how an application should look, feel and interact." "We look forward to working with iRise to track key metrics down the road, such as reduction in application rework and change requests."

Drew Bennett, Senior Vice President of Product Development, ePrize "Our customers understand the positive viral nature of promotions and brand power they generate. We chose iRise because of its sophistication and ease of use." "In terms of overall project scope, we've experienced an improvement in time savings of 25%, in addition to the bigger benefit of eliminating rework, confusion and ambiguity. Our clients couldn't be more impressed and it's all because we can quickly simulate in iRise."

Gordon Brooks, CEO, Symphony Services “We’re singularly focused on fundamentally transforming the product engineering process by arming our world-class development teams with the most leading edge technology available." "Our partnership with iRise illustrates our commitment to always evolving and improving our processes for the betterment of our clients’ business and we look forward to a long and mutually beneficial partnership.”

Brad Mooberry, President and CEO, ad2 "What iRise technology does is replace static wire frames and Visio diagrams to create a simulated experience of a client's site. Now when the client asks 'What is it going to look like?' we can actually show them the user experience before we start the design process, make real-time changes, then secure sign-off on the visual blueprint." " Because of iRise, we can set better expectations and the client has a rich, realistic view into the end product much sooner."

John Birgbauer, CEO, Xede Consulting Group Inc. "We're seeing a definite uptick in demand from clients that want to simulate business applications before coding, which is driving demand for expertise in simulation software such as iRise."

Jay Morgan, Senior Information Architect, Interactive Marketing "Our millions of customers demand a rich, easy-to-use Web experience and iRise provides a leap forward in terms of the interactivity that can be delivered via a simulation. iRise helps our team define those online interactions with a high degree of fidelity." "Moreover, being able to do real user testing up front using an iRise simulation means we have a much better opportunity to deliver great design in the online shopping experience - all generating higher customer satisfaction and increased revenues."

David Rubini, Director of Product Usability, Digital Insight "Working with iRise helps us cycle through more iterations using fewer resources to quickly and cost-effectively validate solution requirements. Understanding the user experience is important to Digital Insight because it helps us positively impact the business results of our financial institution clients. Most important, we are able to more successfully demonstrate our products and services' true capabilities."

Carey Schwaber, Forrester Research "High-fidelity prototyping tools in particular help increase business stakeholder engagement in the requirements definition process and help IT secure real buy-in – as opposed to just formal sign-off – on requirements."

Kevin Schwartz, Vice President, Capgemini "Organizations can no longer survive on price and feature differentiation alone. The next era of competition will involve experience-based differentiation. iRise has defined the standard for visualizing robust user-centered solutions." "Using iRise in our RDV Labs can help our customers shave up to 50% off their design and development time, while greatly improving overall quality, completeness, and buy-in from business and IT stakeholders." "Simulations with iRise also improve our ability to deliver projects in a distributed, global manner and can readily be deployed for real-time user testing. Our clients will find the combination of iRise's technology and its unique application in Capgemini's RDV Labs to be much more than the sum of its parts."

Guy Chiarello, Former CIO, Morgan Stanley "Each year, we search for partners that can change the way we deliver technology for our business, and this year one of those companies is iRise. iRise helps address the issues in defining critical business systems - so they're designed right the first time."

Peter Mooiweer, Managing Director, BearingPoint "We recognize that presenting a business solution to our diverse client base is challenging. iRise provides considerable value to us by providing a customizable simulation of our solution and enabling more productive conversations earlier in the sales process. Clients are able to test drive our business application in an iRise simulation, collaborate around the desired functionality for their specific needs, and accelerate our solution delivery process."

Carter Hansen, SVP of User Centered Design in the eCommerce Division, Wachovia "Because we can rapidly generate highly interactive, life-like simulations in iRise, we're able to get developers and stakeholders on the same page. Using iRise is mission-critical for us - it brings the threshold for usability testing way down, translating to Web sites that our customers have found to be really intuitive."

Graham Doxey, President, Neumont University "Neumont provides students with state-of-the-art technology and best practices for building business applications - working with iRise helps us accomplish that goal. Our unique 30-month B.S. degree program in computer science involves working on enterprise projects in real-world environments using today's most advanced tools, such as iRise."

Dolphy Abraham, Professor of Computer Information Systems, Loyola Marymount University "System definition and analysis are two areas that we anticipate will become more important as other IT functions get outsourced. With iRise, we will ensure that our graduates have the best skills to compete in the future."

Megan Santusos, Editor, CIO Magazine "In a couple of days, iRise created a working prototype [for Judy McConnell, senior business analyst, Sentara Healthcare] that demonstrated everything from initial data entry to sending a confirmation e-mail."

Hasan Luongo, Founder & CEO, Rephoria "A tool like iRise places the spotlight on the holes and gaps, and forces the core team to solve them. Through the process of iteration and refinement we actually reached the point where we could hand the project off to the developers and with a reasonable degree of certainty knew that what would come back at the next meeting would look and act like what we had envisioned and designed. Additionally, the application we created is ours, instead of the developers interpretation of what they thought we wanted."

Chris Dalton, CEO, Acquity Group "The iRise simulations allow us to rapidly and iteratively validate the client's needs early in the process ensuring we have the right requirements from the start." "Working with the iRise simulation platform enables us to fully optimize the solutions into our customers' functionally-rich environment."

Glen Haney, Fmr. President and CEO, Dataquest "iRise is a great device for a CEO to have in his pocket."

Scott McDowell, Founder, OneSpring "Simulation with iRise ensures the solutions and services we deliver are exactly as intended." "iRise will have an immediate impact on our ability to reduce the time it takes to agree on project specifications with our clients. The introduction of interactive documents and a free reader make simulations truly portable. iRise continues to revolutionize the way organizations define applications." "We're going to see a complete paradigm shift in the way applications are defined." "I would say get on board now so you're not left behind."

Carl Zetie, Vice President, Forrester Research "No single factor is responsible for more wasted effort, rework, or failed projects than inadequate requirements." "For many companies, improving the communication of requirements between IT and business managers-both gathering the requirements from the business and confirming understanding to the business-is the single improvement with the biggest measurable impact."

Richard V. Dragan, Editor, PC Magazine "The ease of use and the nontechnical focus of iRise are admirable. If a picture speaks a thousand words, then a visual snapshot of what an application should look like - along with a clear set of requirements - should help any organization refine a design even before coding begins."

Jack Blount, Serial Entrepreneur, CEO & Founder, Alpha Bay Corporation "For companies interested in gaining a competitive edge or quickly capitalizing on a new market opportunity, iRise is invaluable. iRise's software was easy enough to use that the other founders and I were able to get up and running on it in a matter of days. We rapidly developed a lifelike visualization of multi-channel retail services, enabling us to more readily provide our solution to the marketplace." "Additionally, by handing our development team a clear blueprint of what to build, we shaved significant time off the development cycle. I highly recommend that other software companies use iRise in their development process."

Phil Lanzafame, Product Manager of Internet Products, Sentara Healthcare "By simulating applications and visually validating requirements prior to development we are prescribing to the adage - an ounce of prevention is worth a pound of cure." "Before adopting iRise, our highly skilled business analysts relied on tools like MS Word™, MS PowerPoint™ and static screen shots which are not suited to visualizing and validating business requirements for complex, industry-specific applications." "With iRise, we are empowering our analysts with a sophisticated software visualization platform that allows them to quickly and unambiguously communicate with business and IT ensuring mission-critical applications meet the needs of our employees, patients and physicians." "With a clear, concise set of requirements in place before development we are able to significantly reduce rework costs as well as begin other post-development activities such as testing and training in parallel."