iRise Helps Tealeaf Take its Customer Experience Offerings on the Road

Leading customer experience management (CEM) vendor Tealeaf has created a successful business by knowing, tracking and understanding its clients’ digital customers—better than anyone. The company’s applications and services focus on helping companies experience their digital channels through their customer’s eyes identifying opportunities for site optimization and areas of customer struggle, and using their rich dataset to improve user experiences and boost online conversion.

CEM company faces strategic decision
So when Tealeaf needed a way to help its sales force showcase its CEM offerings, it viewed its choice as a strategic decision. Any platform the company used would have to showcase the company’s dedication to crafting great user experiences.

How to sell a rapidly changing range of offerings
“Our problem was, ‘How do we get our demos out to the field as quickly and efficiently as possible to showcase our latest product offerings?’” says Denise Jack, director of best practices for Tealeaf. “With our current release, we focused on improving the usability of our products for business users. We were using AJAX (Asynchronous JavaScript and XML), and our product had evolved to the point where HTML mockups just weren’t feasible anymore. iRise’s drag-and-drop components allow Tealeaf to emulate capabilities that are impossible to simulate using html prototypes, which adds to the realism of new demos.”

Tealeaf chooses iRise—for fast, economical, ultra-realistic demos
The company chose the iRise visualization platform to create ultra-realistic visual simulations of new Tealeaf offerings. Particularly attractive were the speed at which the simulations could be created—in hours or days, instead of weeks or months—and the high quality of the visualizations, which are often mistaken for actual coded applications.

“We always heard from our sales force that they wanted more sales demos that showcase not only the breadth of our product capabilities, but also our expertise in the core industries for which we sell,” says John Dawes, VP of product and strategy for Tealeaf. “iRise gives us a cost-effective way to do that, and we can quickly update and roll out demonstrations to the field that aligns with our latest product roadmap and offerings,” he explains.

Visualizing early not only speeds Tealeaf innovation, it helps company staff to work together to determine how best to deliver its unique capabilities to prospects and customers. “iRise has given us a great way to iterate between our product managers, marketing, and sales to ensure that our product demonstrations are hitting the key messages and value proposition that are our clients focus on as they look for ways to improve their online business. The time to develop extremely usable sales tools is dramatically shorter, which enables our global sales force to sell and market our latest innovations.” says Dawes.