"Every so often you see an idea that seems so intuitively obvious, you wonder why no one, including yourself, had ever thought of it before."
Chris Lindquist, Editor, 2004 - CIO Magazine
Starting with a vision of empowerment for everyone involved in new enterprise software development — business users, analysts, UI experts and others — Maurice Martin and Emmet B. Keeffe III co-founded iRise in 1996.
Their vision was simple: Make software that can create visual prototypes that look and act so real, that they're almost indistinguishable from the real thing. Help the people who create new software to show their ideas in action, before a single line of code is ever written. Empower companies to get rid of their largely unread, paper-based specs and get software right the first time.
Today, the company counts more than 500 of the Fortune 1000 as its customers, including 90 percent of the top banks and financial institutions. These firms regularly report cutting costs by more than 30 percent, decreasing time to deployment by 50 percent and virtually eliminating rework. Today, they create and communicate innovative, revenue-enhancing ideas without coding, helping global teams to deliver apps that delight the first time, virtually eliminating the work that many companies have been forced to expect.
And with the rise of mobile apps and more realistic Web interfaces, iRise has quickly become a critical competitive advantage for many firms. The iRise win list includes UPS, Federal Express, ADP, the Hershey Company, J.P. Morgan Chase, M.D. Anderson Cancer Center, Manpower, CompuCredit, Capgemini.
These companies and many others use iRise to "test drive" their applications before building them, accelerating time to revenue, improving customer experience and slashing development costs.
The iRise vision is that by 2020, all business software will be visualized before being built, the same way that every car, airplane, and building is visualized today.
The company continues to innovate, recently introducing code-generation capabilities and support for mobile simulations. It has also partnered with SAP to help accelerate innovation in organizations that depend upon SAP, cut development costs and transform the SAP user experience.