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Forbes.com Covers Visualization: Simulating Success
Posted by Mitch Bishop on June 1st, 2009

Forbes.comVisualization is getting a high level of buzz in the market and with good reason.  With 300 customers and tens of thousands of business stakeholders, business analysts, user experience professionals and product managers all using iRise to visualize before coding, people are bound to notice.

Dan Woods from Evolved Media writes a regular column for Forbes.com called JargonSpy.  In Dan’s May 19th column he talks about how simulation is the right prescription for agile teams: “This week the JargonSpy argues that so-called high-fidelity user-interface simulation techniques accelerate software development, reduce the cost of running an agile development cycle and improve the quality of feedback. This should be big news for anyone spending even a small amount of money-developing software for end-users.”

“Practitioners of agile development find that they avoid train wrecks by getting feedback early and often. First, the development team creates a working version of the software and solicits feedback from users. With this information in hand, the software designers get an idea of the features and functions that really work.”

To view the entire article from Forbes.com, click here.

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iRise and the iPhone
Posted by Tom Humbarger on April 30th, 2008

iRise iPhone TemplateWe announced the immediate availability of the iRise simulation template for the iPhone at the Interop and Software 2008 conferences yesterday.

“iRise for iPhone”™ gives business analysts, user experience (UX) professionals and others a way to quickly prototype the look, feel and behavior of iPhone applications by making available pre-defined visualization widgets and templates that can be quickly assembled into a high definition mobile applications. 

The template can simulate all of the iPhone’s standard menu icons and user actions, such as using sliders and zooming in and out of screens by “pinching” and “unpinching.” Application designers can use it to create custom buttons, manipulate the menu icons and define the effects of actions such as double-tapping a button.

Our alliance partner, OneSpring, developed the capability and is also providing the “OneSpring iPhone SimDK for iRise”. 

Chuck Converse, a senior user experience architect at OneSpring noted, “Most applications, if you design them for mobile devices, are very text-heavy.  The iPhone’s display capabilities give designers more freedom and a whole new set of choices.”

The full story is available from these related links:

And here is the YouTube video produced by OneSpring which demos the iRise iPhone capability:


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How Brown Uses iRise
Posted by Tom Humbarger on April 17th, 2008

UPS Guy from UPS.comA new article by Heather Havenstein about how UPS is bolstering their web application development with iRise came out in Computerworld.com yesterday. The article summarizes how UPS has overhauled it process of designing user interfaces for all of their new and upgraded web applications.

This story is not new to anyone who attended Fusion ‘07 last year as Guy Hamblen was one of the our featured speakers. In fact, you can read the blog post and listen to Guy’s presentation from this October iRise blog post.

Here are some new quotes from Guy:

  • “The biggest challenge that an application development team has is eliciting the correct requirements at the beginning of the development effort”
  • “By modeling the user interface in the requirements phase, the design team can be sure that it knows exactly what the user wants because it has used a simulated version”
  • “That allowed us to improve our time to market with application-development releases. That is the fundamental business driver that iRise enabled for us”

The complete Computerworld article is available here.

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Win $15,000 in the iRise Commercial Contest!
Posted by Tom Humbarger on April 8th, 2008

iRise Visualize the Prize Contest

We are very pleased to announce that the first annual iRise “Visualize the Prize” Commercial Contest starts today and has a total cash prize of $20,000.

Why are we doing this? According to chief marketing officer, Mitch Bishop, “We know we have passionate and creative users, and we want to let them share their passion with us and the broader iRise User community”.

So, what does it take to win? Are you passionate about iRise? Has iRise changed your life or the way you do business? Are you creative? Do you have a great idea for telling the world about the power of visualization?  Do you have a great way to motivate others to buy iRise?  Help us tell the world by creating a 30 to 60 second commercial about iRise and you could win $15,000.

Make us laugh, make us cry, make us think, make us say “wow, we didn’t think of that!” or “whoa, we didn’t think of that”.  You have total creative control to write, cast, direct and shoot your commercial.

We encourage you to tell us how you have used visualization and iRise to create something special.  Did you speed time to market, increase innovation, improve user experience or reduce costs?  Note that 30% of the judging criteria will be based on the likelihood to motivate people to buy or try iRise.

What are the contest details?  A summary of the contest information has been copied below and is available from the contest website at www.irisevideo.com.  Please bookmark the website so you can check back frequently for new video submissions – and don’t forget to vote for your favorites during the voting period in June.

Prizes:

  • The 1st place winner will receive $15,000
  • Two Runner-up winners will receive $2,500 each

Dates:

  • Contest starts Tuesday April 8, 2008
  • Contest ends Wednesday June 4, 2008
  • Top 10 semifinalists selected on June 6, 2008
  • Voting period runs from Friday June 6, 2008 to Friday June 20, 2008

Contest Process:

  1. Create a completely original commercial – 30 to 60 seconds long
  2. Upload your video to YouTube by June 4, 2008
  3. Register on the iRise Commercial website and submit the URL for your video
  4. Wait for iRise to approve and post your commercial on this iRise Commercial website
  5. Promote your iRise commercial video and watch all of the accepted videos on the iRise Commercial website
  6. Vote for your favorite videos from June 6, 2008 to June 20, 2008

  7. Complete rules are available here

In order to prime your creative pumps, here is an example iRise Commercial that I pulled together last week…and don’t worry, I’m not eligible to win:

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