Visualization is getting a high level of buzz in the market and with good reason.  With 300 customers and tens of thousands of business stakeholders, business analysts, user experience professionals and product managers all using iRise to visualize before coding, people are bound to notice.

Dan Woods from Evolved Media writes a regular column for Forbes.com called JargonSpy.  In Dan’s May 19th column he talks about how simulation is the right prescription for agile teams: “This week the JargonSpy argues that so-called high-fidelity user-interface simulation techniques accelerate software development, reduce the cost of running an agile development cycle and improve the quality of feedback. This should be big news for anyone spending even a small amount of money-developing software for end-users.”

“Practitioners of agile development find that they avoid train wrecks by getting feedback early and often. First, the development team creates a working version of the software and solicits feedback from users. With this information in hand, the software designers get an idea of the features and functions that really work.”

To view the entire article from Forbes.com, click here.