Jul 03 2008
Catalyze July Webcast - Death to Personas! Long Live Personas!
The Catalyze Community July 23rd Webcast features two design experts sharing their thought on Personas:
Catalyze July Webcast - Wednesday July 23rd at 11am PDT/2pm EDT
Death to Personas! Long Live Personas!
The Catalyze July Webcast features design experts, Elizabeth Bacon of Devise and Steve Calde of Cooper talking about Personas. Elizabeth and Steve will address the misconceptions around the use of personas and share some best practices for leveraging personas during the research and design phase.
- fluffy
- expensive to create
- non-actionable
- limiting
- counterproductive to innovation
If you can’t wait for the webcast to learn more about personas, check out these two resources:
- Steve Calde’s article for the Cooper Journal called “Using Personas to Create User Documentation“
- Bill Cooper’s essay on the Origins of Personas
And here is some background information on our speakers:
Elizabeth Bacon is co-founder and Chief Design Officer at Devise, a boutique interaction design and software development consultancy. She began her career at Cooper, where she researched and designed products and also helped to refine methodology. She subsequently worked for five years at St. Jude Medical, a Fortune 500 company where she designed solutions for implantable medical devices and clinical systems. She is also presently the Vice-President of IxDA, the Interaction Design Association, an international organization for advancing the profession of interaction design
Steve Calde is a Principal Design Consultant at Cooper, where he’s been helping to make the digital world a safer place for users since 1998. Steve has worked on scores of design projects in diverse domains such as golf course irrigation, IT administration, online radio, enterprise resource management, intravenous medication delivery, telecommunications, and more. Steve also teaches Cooper’s Interaction Design Practicum and Communicating courses. In a previous life, Steve was a technical writer for Rational Systems and GW Associates (semiconductor factory automation).