Jul 01 2008
iRise Tailor-Made for Custom Pitching
This morning we shared some success on a new customer, ePrize, a 350+ person interactive promotions company that works with such household names as Sony, Yahoo! and American Express to extend their brand through online promotions. That story speaks about how ePrize leveraged iRise’s visualization software to pitch new business (in this case, it was a major social networking platform whose name we can’t disclose). As experts in developing interactive promotions for clients, they wanted to paint a picture of the kinds of branded online promotions they could develop and proactively answer the usual client question, “What’s it gonna look like?”
ePrize turned to iRise because of its ability to deliver a life-like representation of what could be built, even before coding. ePrize was able to meet a tight turnaround time to deliver the pitch by rapidly creating high fidelity mock-ups of several promotion concepts. The bottom line is they won the business hands-down. By using iRise, ePrize cited a 25% improvement in time savings not to mention the elimination of rework.
On a related note, ePrize team members are active in Catalyze, a community offering content and discussion for user experience (UX), business analyst (BA) and product management professionals, amongst others. The site also offers an iRise-only section.
To read about another interactive agency’s use of iRise, check out the story on ad2. iRise’s customer success story page can be found here, and showcases companies in other industries who use visualization to communicate concept vision to their clients such as Digital Insight and a major insurance carrier (name cannot be disclosed).