The iRise Blog

iRise Chief Marketing Officer Mitch Bishop talked about marketing ROI at the CMO Club conference today.  You can read the entire blog post at this link.

Here are some of the highlights:

• Success - “When it comes to success, iRise measures everything - but we rely ultimately on revenue ROI.”
• CIO Events - Mitch talked about the CIO events that iRise sponsors at racing venues throughout the year.  The mantra for these events is “World class networking. World class marketing. No Selling.”  

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