Archive for April, 2008

Apr 30 2008

iRise and the iPhone

iRise iPhone TemplateWe announced the immediate availability of the iRise simulation template for the iPhone at the Interop and Software 2008 conferences yesterday.

“iRise for iPhone”™ gives business analysts, user experience (UX) professionals and others a way to quickly prototype the look, feel and behavior of iPhone applications by making available pre-defined visualization widgets and templates that can be quickly assembled into a high definition mobile applications. 

The template can simulate all of the iPhone’s standard menu icons and user actions, such as using sliders and zooming in and out of screens by “pinching” and “unpinching.” Application designers can use it to create custom buttons, manipulate the menu icons and define the effects of actions such as double-tapping a button.

Our alliance partner, OneSpring, developed the capability and is also providing the “OneSpring iPhone SimDK for iRise”. 

Chuck Converse, a senior user experience architect at OneSpring noted, “Most applications, if you design them for mobile devices, are very text-heavy.  The iPhone’s display capabilities give designers more freedom and a whole new set of choices.”

The full story is available from these related links:

And here is the YouTube video produced by OneSpring which demos the iRise iPhone capability:


2 responses so far

Apr 26 2008

Why Doesn’t iRise Generate Code?

I meet with CIOs, application development groups, business analysts and architects all the time.  Our initial conversation always goes the same way; I explain what visualization is and why it’s important.  Within 60 seconds everyone, and I do mean everyone, GETS it.  You can SEE the light bulb go on.  Then….I wait for the inevitable question; “If the visualization is an exact replica of the application, why doesn’t iRise simply generate the code?”   Without fail, that question is asked in every single meeting.

Actually, it’s a really good question (it must be with so many people asking it).  But there are really good answers as to why iRise doesn’t generate code.  Let me try to articulate them here.

  1. What code do you generate?  That’s a tricky one, since everyone’s architecture and standards are so different.  Do you generate Java/XML?  .NET?  SOA?  Which flavors?   If you had to worry about getting the code generation right, you’d quickly run out of resources to figure out all the combinations, test them and support the result.  This sounds a lot like the old CASE tools strategy in the 1980’s and 1990’s.  See how well THAT worked out.
  2. iRise is specifically designed to be easy to use for business analysts, not developers.  The problem that iRise solves is getting business needs documented visually.   This is a business-facing challenge, not a developer productivity challenge.  If you started to worry about code generation in iRise, the product would become too hard to use and understand for business-facing analysts and usability professionals. 
  3. Our primary emphasis is on rapid, high fidelity visualization.  To put any amount of emphasis on code generation will slow down the ability to visualize the right business needs quickly and rapidly iterate to the right result.  You don’t want to be distracted with figuring out ‘what code should I generate’ during this part of the process.  The people creating visualizations are the wrong people to be worried about code generation - that’s the job of architects, software designers and developers. 
  4. And of course, the flip answer is this: “There’s no button on the side of the flight simulator for the Boeing 787 that generates the airplane!”   There MUST be a reason that other industries invest hundreds of millions in simulation technology without having the capability to simply press a button and build the thing.   You visualize things before you build them to produce better, safer products more quickly, with lower cost and risk.  The same is true with software and iRise visualizations.

It’s important to note that even though iRise doesn’t generate code, most of our customers report a 25% - 50% reduction in application development time due to the fact that proper visualizations virtually eliminate rework and allow downstream organizations like QA, training, documentation and marketing to get a head start on their work.

4 responses so far

Apr 23 2008

Why Business Analysts Are So Important!

Business Analyst from myWebDBIt’s Business Analyst appreciation month at CIO.com and Forrester - and it’s a great time to be a business analyst as they are definitely a HOT commodity according to a recent research report.

Thomas Wailgum of CIO.com wrote an article last week titled “Why Business Analysts Are So Important for IT and CIOs“.  In the article, Thomas references a new report that came out this month from Forrester analysts Carey Schwaber and Rob Karel which is called “The New Business Analyst“. 

The Forrester report provides a “better understanding of this crucial yet largely undefined role”.  One business analyst interviewed for the report said “everyone agrees on the importance of the business analyst role, but few know exactly what it is that business analysts do.”

Schwaber and Karel interviewed 338 business analysts and reviewed more than 29,000 business analyst job descriptions.  They conclude that there is not a standard definition and that the roles between business-oriented and IT-oriented analysts is blurring.  In fact, they coined a new role called the “Business Technology Analyst” or BT Analyst.

The Forrester report also pointed out several things that smart CIOs and IT managers can do today to prepare for the future:

  • Look in your own backyard for talent
  • Look for BT analysts in untapped parts of your business
  • Establish centers of excellence for BT analysts

Check out these links for the complete story:

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Apr 21 2008

Success Through Visualization - From SandHill.com

SandHill.com LogoEmmet Keeffe, iRise CEO and Co-founder, had an opinion piece published this week in SandHill.com.  SandHill.com is the premier destination online destination for strategic information on the software business. The site and its newsletters are read by thousands of top software industry executives every week.

Emmet talks about “The Requirement Challenge” and why “Accurate Specs are Key”.  He finishes with “The Benefits of Visualization” which I am paraphrasing below:

  • Business people can fully experience the product and make changes early in the process, saving significant time and downstream costs.
  • Developers can catch design and functional errors before an application goes into production.
  • The process can speed through multiple rounds of functional visual edits to quickly reach decisions on business needs and customer experience.
  • Managers can increase final adoption of system with upfront agreements of the application’s process flow, experience and visual look and feel.
  • User experience professionals can rapidly iterate proposed designs directly in front of customers, dramatically improving customer experience.
  • Software sales teams can demo potential products to customers to get feedback before actually developing the application.
  • The professional service teams can test a potential product for possible needed changes to speed implementation and integration.
  • Sharing visualizations with global sourcing partners is not only easier but cheaper. Visualizations eliminate confusion with global development teams because everyone is speaking the same language.
  • Resellers can sell a solution by showing a visualization of what a specific application could do when integrated into the customer’s environment

He wraps up by repeating his vision, “by 2020, all business software will be visualized before its built, just the same way that every car, airplane and semiconductor are visualized today.”

The entire piece is worth a read and can be found at SandHill.com.

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Apr 17 2008

How Brown Uses iRise

UPS Guy from UPS.comA new article by Heather Havenstein about how UPS is bolstering their web application development with iRise came out in Computerworld.com yesterday. The article summarizes how UPS has overhauled it process of designing user interfaces for all of their new and upgraded web applications.

This story is not new to anyone who attended Fusion ‘07 last year as Guy Hamblen was one of the our featured speakers. In fact, you can read the blog post and listen to Guy’s presentation from this October iRise blog post.

Here are some new quotes from Guy:

  • “The biggest challenge that an application development team has is eliciting the correct requirements at the beginning of the development effort”
  • “By modeling the user interface in the requirements phase, the design team can be sure that it knows exactly what the user wants because it has used a simulated version”
  • “That allowed us to improve our time to market with application-development releases. That is the fundamental business driver that iRise enabled for us”

The complete Computerworld article is available here.

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Apr 15 2008

Thoughts on Innovation, the Federal IT Budget and iRise

Fistful of Cash from Grantsourcedirect.comThe Standish Group  and others have reported over the past decade that more than 30% of all software made for users was, in hindsight, never needed or used to accomplish their mission. The project stakeholders discovered this only after the solutions were delivered at more than several thousand projects surveyed to date. Also reported widely, more than 20% of the code related to functionality and/or usability was found to be “missing” or “wrong” after the users had a chance to interact with the software in real-world mission scenarios. In the survey responses, the terms requirements “reworked” and “moved to the next release” are used interchangeable with the terms “missed”, “misunderstood”, and “changed.”

The Federal IT Budget - With the Standish statistics in mind, more than $10 billion dollars of the $70 billion dollar federal IT budget this year is earmarked for software modernization efforts. Most American citizens and government employees know these efforts are long overdue. The opportunity exists to reduce this expenditure by more than 10% or alternatively to get more for the taxpayer dollars invested on projects already in flight. There is a rapidly increasing “expectations gap” by users and acquirers alike as to what “good software” means for individuals and organizations to take care of business and fulfill assigned missions, tasks and goals.

The Government Needs To Innovate - Michael Schrage, a senior adviser to MIT’s Security Studies Programwrites, “Innovation’ isn’t what innovators do….it’s what customers and clients adopt. His research and advisory work explores the role of models, prototypes and simulations as collaborative media for managing innovation and risk. His ongoing work on strategic and “just-in-time” experimentation is at the core of several corporate transformation efforts. His insights into the economics of “hyperinnovation,” “‘iterative capital” and “innovation cross-subsidies” are redefining executive investment criteria for supply chain and customer relationship initiatives.” He is the author of Serious Play: How the World’s Best Companies Simulate to Innovate.  In the forward provided by Tom Peters, author of In Search of Excellence; Tom writes, “this is simply the best book written on innovation I’ve ever read.” …. “Read! Act! Now!”, he concludes.

Robert Austin, Harvard Chair of the CIO Executive Program focuses on management of innovative and knowledge intensive activities, especially as applied in creative industries and information technology management. He has written on these issues in Artful Making: What Managers Need to Know About How Artists Work (co-authored with Lee Devin) and The Role of IT in Innovation-Based Value Creation; where Rob writes, “it will soon be all too apparent. IT, finally mature enough to think of itself as an old dog, very badly needs a new trick.”

Partnering With The Government - Richard Frost is a Global Director at General Motors where he has responsibility for driving systems development, software engineering, and program management globally, including agile development, streamlined development processes, and requirements visualization. As a senior advisor to the SEI CMMI for Acquisition (CMMI-ACQ), a collaborative effort of GM, DoD and NASA, Rich has helped identify best practices for systems acquisition at GM and is helping  incorporate these into a CMMI framework for the customers of technology.

Through innovation and partnerships like GM’s collaboration with SEI, iRise’s expansion into the Federal Market announced last month is tasked with saving the Federal Government a “fistful of cash” and helping accelerate the software modernization efforts over the next several years.

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Apr 11 2008

Randy Pausch Update - He’s Still Lecturing

Last September, I wrote a blog post about Randy Pausch’s “Last Lecture” at Carnegie Mellon.  Randy had been diagnosed with inoperable pancreatic cancer and was told he had just months to live.

So I was pleasantly surprised last week when I ran across an article by Randy in Parade.com.  Randy noted that “I’m lucky to be living longer than I expected, allowing me more time with my kids. I’ve tried to do unforgettable things with them—such as swimming with dolphins—so they’ll have concrete memories of us and of my love for them.”  With his unexpected time and fame, Randy has also written a book (“The Last Lecture”) and devoted time to advocate for pancreatic cancer.

Randy’s article in Parade.com also has the complete video of Randy’s lecture which made these points:

  • Always have fun
  • Dream big
  • Ask for what you want
  • Dare to take a risk
  • Look for the best in everybody
  • Make time for what matters
  • Let kids be themselves

Everyone should watch or listen to Randy’s lecture.  It is truly inspirational.

Take care Randy and I hope the epitath on your tombstone comes true - “Randy Pausch: He Lived 30 Years After a Terminal Diagnosis”.

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Apr 08 2008

Win $15,000 in the iRise Commercial Contest!

iRise Visualize the Prize Contest

We are very pleased to announce that the first annual iRise “Visualize the Prize” Commercial Contest starts today and has a total cash prize of $20,000.

Why are we doing this? According to chief marketing officer, Mitch Bishop, “We know we have passionate and creative users, and we want to let them share their passion with us and the broader iRise User community”.

So, what does it take to win? Are you passionate about iRise? Has iRise changed your life or the way you do business? Are you creative? Do you have a great idea for telling the world about the power of visualization?  Do you have a great way to motivate others to buy iRise?  Help us tell the world by creating a 30 to 60 second commercial about iRise and you could win $15,000.

Make us laugh, make us cry, make us think, make us say “wow, we didn’t think of that!” or “whoa, we didn’t think of that”.  You have total creative control to write, cast, direct and shoot your commercial.

We encourage you to tell us how you have used visualization and iRise to create something special.  Did you speed time to market, increase innovation, improve user experience or reduce costs?  Note that 30% of the judging criteria will be based on the liklihood to motivitate people to buy or try iRise.

What are the contest details?  A summary of the contest information has been copied below and is available from the contest website at www.irisevideo.com.  Please bookmark the website so you can check back frequently for new video submissions - and don’t forget to vote for your favorites during the voting period in June.

Prizes:

  • The 1st place winner will receive $15,000
  • Two Runner-up winners will receive $2,500 each

Dates:

  • Contest starts Tuesday April 8, 2008
  • Contest ends Wednesday June 4, 2008
  • Top 10 semifinalists selected on June 6, 2008
  • Voting period runs from Friday June 6, 2008 to Friday June 20, 2008

Contest Process:

  1. Create a completely original commercial – 30 to 60 seconds long
  2. Upload your video to YouTube by June 4, 2008
  3. Register on the iRise Commercial website and submit the URL for your video
  4. Wait for iRise to approve and post your commercial on this iRise Commercial website
  5. Promote your iRise commercial video and watch all of the accepted videos on the iRise Commercial website
  6. Vote for your favorite videos from June 6, 2008 to June 20, 2008

  7. Complete rules are available here

In order to prime your creative pumps, here is an example iRise Commercial that I pulled together last week…and don’t worry, I’m not eligible to win:

2 responses so far

Apr 04 2008

Making Software Simpler

Is your software simple and usable?

There was an interesting opinion piece at Sandhill.com last week titled “Simplicity: What’s Next in Business Software” by Anthony Deighton of QlikTech. 

Anthony pointed out that the gap between what software users experience in their workplace and in the rest of their life is widening while the line between work and home continues to blur.  Business users are starting to expect that the applications they use at work be as clear, user-friendly, intuitive and simple as the other software they use.

The bottom line is that enterprise software vendors must “simplify or die” by embracing a philosophy of simplicity or risk getting left behind in the future by innovative and emerging vendors.

There are several characteristics of “simple” software that Anthony lists in his piece, including:

  • Continue to offer robustness - “simple” is not the same as “lite”
  • Focus on the user - enterprise software vendors need to focus on the user for a change
  • Revamp the value chain - make sure you pick partner vendors and service providers who embrace the simplicity vision
  • Deliver a fast sales and implementation process - the product must be easy for users, but also deliver quick value to the business
  • Relentlessly pursue simplicity - you have to keep focusing on making your product usable and faster to deploy

Check out the full article and complete discussion thread from this link.

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