Oct 29 2007
CIO|08 Conference - Ameristar Casinos’ John Boushy Sees Opportunity in “Intentional Disruption”
The Chinese symbol for disruption is crisis and opportunity. How you deal with the disruptive nature can help balance the degree of danger vs. opportunity. Disruption for forward momentum vs. for the sake of it. Once you can define the reason why, it is easier for people to buy into it. If it is difficult for people to do the things you are asking them to do, then perhaps disruption would be a benefit. This is the theory which 
John Boushy the CEO, President & Director of Ameristar Casinos (NASDAQ: ASCA) shared with Gary Beach Publisher Emeritus of CIO magazine as they discussed the topic of disruption.
John declared, “Disruption is all about ’show me the money.’ How do we make more money in the business, increase revenue or reduce expenses or both? It gets only easier when an organization learns there is life after disruption. If they’ve encountered disruption before, the change will be easier.
Management has to have an interest in recognizing a disruption can be good and there can be great innovations. Intentional or external disruption can be difficult. But the internal can usually be more managed.”
John believes you can grow the company on your own terms and in your own way, and if management has bought into it can be easier than the unknown.