Sherrick Murdoff of iRise introduced Fusion ‘07, the 3rd annual partner summit today at the Bellagio in Las Vegas. The conference began with lots of positive news with Murdoff announcing double the attendance of customers and partners plus a 50% increase in iRise’s customer base.

Murdoff went on to thank iRise Alliance Partners for iRise’s success for which we expect we’ll see more of tomorrow when the two-day user conference begins. He thanked alliance partner for their contribution in being the source for many of iRise’s 30 success stories.

One of the issues that Murdoff stressed about iRise and application simulation is that it’s not about simply defining a Web site, but improving the entire lifecycle across the entire software development life cycle (SDLC). Might as well be the theme of this conference. So far, all the speakers today have hammered this point.