Customers have come to expect world-class usability with all their applications, and if they don't get it, they'll drive support costs through the roof. Or worse yet, run to the competition. Coded prototyping methods are costly and time consuming. Static prototypes ultimately offer up something too low in fidelity to gather meaningful user feedback. And making interface changes after applications are delivered is often expensive and untenable.

For the first time, user-centered design organizations now have an effective alternative. iRise simulations are easy to assemble by information architects and user experience experts. iRise gives these organizations the ability to quickly iterate through proposed user interfaces directly with customers; all without coding and relying on developers.

The effects are dramatic:

• User adoption of business applications is sharply improved, increasing business value
• User-centered design organizations are no longer dependent on developers to create interactive prototypes
• Predictability of user adoption is much more accurate, since simulations can be tested prior to delivery
• User experience testing can be done before coding, eliminating change orders and preventing delays
• iRise simulations can be high fidelity, engaging end users and maximizing the value of their feedback
• iRise simulations become an effective tool for bringing a user-centered design philosophy to business units